Elizabeth Visits GPC’s French Subsidiary Essay

Background: The case ‘Elizabeth Visits GPC’s French Subsidiary’ is about Elizabeth Moreno who is a key specialist within GPC. She is travelling from the subsidiary in the Philippines to visit another located in France. The text is about the cultural differences between different countries and people and shows how companies deal with it. GPC has subsidiaries around the world. Despite all technological advances, face-to-face meetings and on site consolations are used widely. France in particular have regular visits from GPC execs and scientists. The case study highlights the challenges that Elizabeth Moreno got communicating with the French subsidiary manager. To prepare dealing with cross-cultural issues, the company’s human research management department gives courses to prepare for foreign assignments. For Elizabeth this contrast is even bigger as she just leaved the Philippines. The text shows that the different language is not the only thing to worry about. There ar e different challenges in every country. Also miscommunication is much more likely to occur among people from different countries or backgrounds than among those from similar backgrounds. Even in the communication style differences can be found. Question 1: Drawing from your understanding of verbal and nonverbal communication patterns from this chapter, explain what Elizabeth Moreno can do to establish her position in front of French managers. How can she get them to help her accomplish her assignment in five days? French managers work quite different than others. They regard authority as residing in the person, so employees respect the position and not the person. French managers have a different relation to their superiors and they do not value the same working ability in a company. In fact they do not even try to learn something about their employees personal lives and their real personality, they even want to be less personal in their working environment. In difference to America French do not try to create a relationship to each other at their workplace. They differentiate between work and private live and do not want to mix it together. In order to establish her position in front of the French managers and with her knowledge about their culture Elizabeth has to adopt her managing strategy to be really efficient. She has to think in the French way. In contrast to America it is not very useful to try to become friends with the French managers and employees. They have to respect her position and not her as a person. In order to get authority she has to act like the superior. Question 2: What should Elizabeth know about high-context versus low-context cultures in Europe? How can this knowledge help her be successful there? Elizabeth needs to know the differences between high-context and low-context cultures when dealing with European countries. It shows the communication between different working and thinking styles. Low-context culture means that everything that is need to understand has to be said. When talking to a low-context cultural you have to speak and write as clearly as possible. The communication needs to be much more explicit and straight to the point whereas a high-context culture is a culture where words and word choices are very important because they can communicate a very specific and complex message. The knowledge about these two very different communication styles can be very useful in doing business or communicating with people from different cultures. For Elizabeth it might be easy to communicate with the French managers as they are both from a low-context country. (International Management, Pearson, Seventh Edition, p. 136) However, Elizabeth should be very careful when addressing to French employees. Too much information leads people to feel they are being talked down; too much little information can mystify them or make them feel left out. She has to use right words by thinking about what they could interpret what she is saying. Because after all, these two are different countries with a different cultural background, even though they are both low-context countries. Question 3: What should Elizabeth include in her report, and what should be the manner in which it is communicated, so that future executives and scientists avoid communications pitfalls? Elizabeth should include in her report how to deal with French employees explaining how they view authority and they have only a business relation. French managers are also very proud of their thinking ability, they think they got a higher knowledge and deal in a different way with problems. In their eyes they solve them by using their brainpower and not their education. She also has to mention that France is a low-context culture, which is similar to America. When explained the main differences between the two business cultures she should focus on explaining the do’s and don’ts in communicating and acting with the French employees. Question 4: How can technical language differ from everyday language in corporate communications? Explain. Technical language is very different from the every day language and might in some cases be more effective, because it is more precise and easier to understand as there are no two ways in interpreting. For companies communication problems might be very expensive and that’s why they try to be as effective in their language as possible. An universal language is easier to understand around the world so most companies concentrate on a very technical language especially when dealing with people from another country or another culture.

Essential Questions Essay

1. How and why did America turn toward domestic isolation and social conservatism in the 1920s? Americans turned toward domestic isolation and social conservatism in the 1920s because of the red scare. Many people used the red scare to break the backs of all struggling unions. Isolationist Americans had did not have a lot of hope in the 1920s. There began to be a large amount of immigrants flowing into the US. During 1920-1921, over 800,000 immigrants had come. This type of immigration was known as the â€Å"New Immigration†. The Emergency Quota act of 1921 and the Immigration Act of 1924 severely limited immigration and was taken from the census of 1890 rather than 1910, because 1890 was a huge immigration year. It was the worst for the Japanese. The main reasons for isolation was due to anti European feelings, immigrant labor that lowered wages, the need for skilled workers and radical political movement and beliefs such as socialism, communism, and anarchism which were usually known as the Red Scare. 2. How was the character of American culture affected by the social political changes of the 1920s? (Include both white ethnic groups and blacks in your discussion.) The character of American culture was affected by the social political changes of the 1920s and America became a country focused on individualism. After World War 1 ended, the political and economic focus on the individual instead of community needs lead to a time of isolationism. There was less emphasis placed on the family than in past decades which resulted in a divorce rate of 20 percent. The 1920’s were a period of riches and very expensive economic practices. 3. Why was immigration which had existed for many generations, seen as such a great threat to American identity and culture in the prosperous 1920s? America was always seen as a country where it would be safe for immigration and immigrants from Europe to come to make a living. While immigration had always been open for generations, in fact, since the United States was born, people started to resent immigrants because they started to take jobs away from normal citizens, and also because of just plain racism. People wouldn’t like Japanese, Chinese, Italians, Irish, etc. As for assimilation, many people come to this country with no intention of ever becoming Americans. They want to be known as Americans. A lot of the immigrants didn’t want to pay taxes or learn English, except work at a really low wage and steal jobs. 4. Why did critics like Horace Kallen and Randolph Bourne dislike the pressure on immigrants to â€Å"Americanize† and join the â€Å"melting pot†? What did they envision that America should be like under the ideals of â€Å"cultural pluralism†? Critics like Horace Kallen and Randolph Bourne, who was a progressive writer and public intellectual from New Jersey, both disliked the pressure on immigrants to â€Å"Americanize† and join the â€Å"melting pot† because they felt that Americanism should not be associated with Anglo-Saxonism. Randolph said that the US should put up immigrant cultures into a cosmopolitan America instead of forcing immigrants to get used to Anglophilic culture. 5. How did some of the events of the 1920s reflect national conflict over social, cultural and religious values? The Red Scare reflected the fear of Americans which they had of communists infiltrating the US government. Sacco and Vanzetti’s arrest and execution made foreigners fear America even more, especially the anarchists. This caused worldwide dispute over whether they were given a fair trial, or if it was just based on them being Italian and â€Å"anarchists†. The Scopes Trial reflected American fear of new ideas that looked like it challenged traditional religious values and the Biblical origin of man. The Teapot Dome Scandal reflected America’s want of wealth and their materialistic ways, which made people want material possessions at any price. The Flappers reflected America’s changing values of enjoyment, immorality, and worldliness. 6. How did the automobile and other new products create a mass-consumption economy in the 1920s? When the United States made the model T Ford, this was the first time the US found a way to mass produce a one color one size fits all reliable and at the time fashionable Model T. Thomas Edison also invented a major thing that many people just had to get to go into the next millennium, which was the light bulb. This new era destroyed the old way of light, which was the candle, and replaced it with an electricity consuming item that was really useful. Also, there was George Washington Carver, who was a Botanist and a Chemist. He established an official industrial research center in both Alabama and Iowa. Carver was able to make legumes into useful ingredients in medicines and materials for consumer use, like the peanut. 7. How did the new films, literature, and music of 20’s affect American values in areas of religion, sexuality, and family life? Were African American cultural developments fundamentally different, or were they part of the same cultural movement? The 1920s has been known for a long time as the â€Å"Roaring Twenties†. This was an era of first-time prosperity that was best remembered through the cultural artifacts made by its new mass-consumption economy. The new media erased the old values and helped to bring in a new set of values. You could argue that the movies and music, which was mostly jazz, encouraged people to take on more self-indulgent values. 8. In what ways were the twenties a social and cultural reaction against the progressive idealism that held sway before and during WWI? The 1920s were a time when people stopped being idealistic and started to just be interested in fun and getting ahead in money. Before WWI, there was a Progressive movement that was very idealistic. The Progressives were trying to change the world and â€Å"progress†, but after WWI, this idealism seemed to be gone, probably because the war was so bad. People probably no longer thought they would be able to change the world and just wanted to turn their attention to having fun. Because of this change, the ’20s were a time of fun and materialism. People were getting rich because of the stock market boom. Many were enjoying themselves with the new movies, abundant amount of cars, and the exciting new music, like Jazz. They were coming to have different values which emphasized having fun.

Special Economic Zone in Tamilnadu

Special Economic Zone in Tamilnadu, India By Dr. Srinivasan and Mr. Alagarswami â€Å"The protests against land grab for SEZ's have spread like wildlife. † Vandana Shiva ( 2007). The overarching problem this study tries to address is the question why the wild-fire of protest spreads in some regions, while in others it is either doused living behind a dying ember or perceived not as a fire but as a well spring of hope. What can explain the regional differences in public responses to SEZ?The state of Tamil Nadu has been proactive in implementing SEZ policy both at the regional level as well as at the central policy levels. Mukherji and Shivpuri Singh argue that â€Å"the Act has made partial progress towards evolving a procedure for single window clearance of SEZ projects. Issues such as labour regulations; skill shortages; land acquisition; environmental clearance; power availability; a developer’s powers with respect to town planning; transport linkages; access to fina nce; corruption; and the overall propensity to approve foreign direct investments will have a state-level component.In most of these cases, state-level SEZ Acts will determine the extent to which state-level policies are synergised with central policies†(Mukherji and Shivpuri Singh, 2006). Even before the central SEZ Act was passed in 2005, Tamil Nadu had formulated its policy on SEZs in 2003 and passed the Tamil Nadu SEZ Act in 2005. Since 2005, a series of public hearings were organized by various civil society groups, political parties and government agencies. Civil society groups have argued that the bulk of the land being acquired for SEZs is fertile agricultural land, especially in case of the multi-product zones.The state of Tamil Nadu(TN) one of the four southern states of Indian sub-continent is considered â€Å"a pioneer in implementing many developmental programs such as nutrition noon-meal scheme for school children, integrated rural development program, adult-lit eracy programs, Rs. 1 (4. 7 cent) per kilogram of rice for poor, and more recently self-help group based micro-finance initiatives. It has also been a forerunner in implementing industrial policy focused on small scale industries and marginally successful land reform that sought to distribute land to landless farmers.Tamil Nadu has followed a unique trajectory that blended industrial policy and developmental initiatives, which have withstood the vagaries of local politics, corruption and other malaises that have been traditionally associated with governance in India. † (Ref)Tamil Nadu, being among one of India’s most industrialised states, shows certain unique patterns emerging in the establishment of SEZs. The Indian SEZ model was most widely adopted in the state with both negative and positive fallouts.Even before the central SEZ Act was passed in 2005, Tamil Nadu had formulated its policy on SEZs in 2003 and passed the Tamil Nadu SEZ Act in 2005 (Dhurjati Mukherjee, 2007). With 122 notified and proposed Special Economic Zones (SEZs), Tamil Nadu boasts of maximum number of SEZs in the country after Andhra Pradesh and Maharastra. Two large and powerful state agencies State Industrial Promotion Corporation of Tamil Nadu Ltd (SIPCOT) and Tamil Nadu Industrial Development Corporation Ltd-(TIDCO) exercise considerable influence and authority in the acquisition of land.The government is intent on pursuing a policy of aggressive industrialisation, especially of a capital-intensive nature and has proposed to create 10,000 acres land bank in the state as per the 2007 Industrial Policy (TN Industrial Policy Note, 2007). Till date the state has 44 notified, 66 ‘formally approved’ and 19 ‘in-principally’ approved SEZs. Proposals are pending for another 13 SEZs. With over SEZ 54 approvals, State of Tamil Nadu (TN) has one of the highest numbers of SEZs in the country.In Tamil Nadu, 55 SEZs have been approved with 13045 hectares (32, 235 acres) of land as of 2012. In response to the opposition to SEZ in some localities (see chapter on Discourse Analysis for details) as well as in response to national developments in places like Nandigram, where the opposition to SEZ had turned violent, in 2007 , Tamil Nadu released the new industrial policy and announced several measures aimed at mid-course corrections as well as aggressive promotion of SEZ. For example the policy supported the evelopment a land bank of 4,000 hectares to promote industrial development in the state. The new industrial policy announced plans to build a land bank of 10,000 acres eventually to meet the growing demands for SEZ or industrial parks. The state has explicit policy of not acquiring cultivable land. The land for private parks / SEZs should, as far as possible, be barren, non-irrigated and dry land and the government will not allow proposals for industrial park involving more than 10 per cent cultivable land.Tamil Nadu was also the first st ate to make it a policy to support voluntary acquisition of land, rather than forcible acquisition. The policy also stipulates that promoters of private industrial parks would be required to purchase land directly. In its 2007 policy, the state government said that 10 per cent of the area in new industrial parks promoted by the State Industries Promotion Corporation of Tamil Nadu (SIPCOT) and the Tamil Nadu Industrial Development Corp (TIDCO) would be set apart for social infrastructure.According to the new policy, in order to have equitable regional development, proposals for special economic zones (SEZ) in industrially backward areas will be given priority. 20 per cent of the allot-able area in new industrial parks / special economic zones (SEZ) or expansion of existing ones promoted by the Sipcot / Tidco would be reserved for small and medium enterprises (SME) including SME vendors to major industries in the same park.The consequences of 2007 industrial policy were that there was a tremendous increase in applications for SEZs. The speed at which the state government has been sanctioning the projects has raised several questions. There were apprehensions and widespread resistance from the farmers, politicians and academicians towards the implementation of the policy in Tamil Nadu. Opposition to SEZ in TN There are growing concerns over the impact of SEZ on local communities such as loss of agricultural land, unfair land transactions, undermining of uthority of local government, environmental degradation and fears of emergent gated communities. The feasibility and profitability of SEZ are also being re-evaluated in the light of growing opposition to SEZ and volatile markets. There have been several cases of reported opposition to SEZ, but many of these issues were eventually settled. Highlighting numerous instances of speculative land-bank acquisitions, the protestors condemned the Government for targeting the most vulnerable sections with eviction.Acquisitio n of bhoodan land Oragadam (Sriperumbadur), panchami land in Cheyyar (Thiruvanamallai), saltpan land in Ennore (Thiruvallur), grazing land in Thervoy (Thiruvallur), tenancy land in Nanguneri (Tirunalvelli), multi-cropping agriculture in Hosur (Krishnagiri), Sivarakottai, Puliampatti, Swamimallmpatty (Thirumangalam), Ranipet and Panapakkam (Vellore), agriculture land and homesteads in Mangal (Thiruvanamallai) are some examples of controversy over land acquisition in Tamil Nadu.Even though local people participated in protest against land acquisition, these protest did not materialise into any concrete action as it had happened in other states. The government of Tamil Nadu commissioned a report to examine the claims of those opposing the SEZ. Civil society organisations held several public hearing on the impact of SEZ in Tamil Nadu. In the public hearings, several critical questions were raised: Are people willingly giving away their land? What is the process of land acquisition in th e state?What role does the government agencies like Industrial Promotion Corporation of Tamil Nadu Ltd (SIPCOT) and Tamil Nadu Industrial Development Corporation Ltd. (TIDCO) play in acquiring land for private companies? The loss of agriculture land, accompanied by livelihood insecurity has been on the raise for over a decade in TN. As per official figures, Tamil Nadu has lost more than one million hectares of cultivable land between 1991 and 2003 (Government of India, 2007 Agriculture Statistics at a Glance 2006-2007. Ministry of Agriculture).The government itself does not know how much agriculture land has been diverted till date as has been made clear by the Planning Commission’s July 2006 report of the Working Group on Land Relations for the11th Five Year Plan. The Ministry of Commerce, government of India does not provide any information on the livelihoods lost as a result of creation of SEZs. At the public hearings the verdict was that the bulk of the land acquired for SEZs is fertile, agricultural land, especially in case of the multi-product zones. A special report on SEZ in Tamil Nadu prepared by Dr.Palanithurai(Palanithurai,2009) makes an attempt to document issues related to land acquisition and peoples opposition to SEZ. The report is extensively based on case studies and interview based evidences to make an argument against SEZ. Especially the report focused on the issue of acquiring cultivable land for SEZ, against the government’s own commitment not to acquire fertile lands. The report refers to authoritarian strategies adopted by the government to force local Panchayats to pass resolutions in favour of SEZ.The report cites the example of SEZ at Cheyyar in Thiruvannamalai wherein the Mathur Panchayat passed a resolution objecting to land acquisition, expressing unwillingness to part with common lands. Similar resolutions were passed in Gram Sabha against land acquisition in eight Village Panchayats. The question that is asked was: â€Å"Will Cheyyar be Tamil Nadu’s Nandigram? † (Palanithurai, 2009). But the issue in Cheyyar took a different turn with many local people settling for a land sale and Panchayats now co-operating with the government and the promoters. Is this a case of coercion or voluntary agreement?The report presents the case of Irunkattukottai near Sriperumbudur and Hundai car manufacturing plant in Kancheepuram district, Valasamudram,in Tuticorin District as examples of opposition to SEZ. In the case of Bairamangalam near Hosur in Krishnagiri district local opposition to acquire cultivable land lead the government and private promoters to withdraw the project (Palanithurai,2009). Perhaps the case that drew much media attention was Oragadam village near Chennai, where the claim was that out of the 950 acres nearly 300 acres were cultivable land (Palanithurai, 2009). However as the development of SEZ ontinued, the opposition soon melted. One reason was that the agricultural land ha s been in the process of being re-developed as real estate since early 1990s and thus many of the land claimed to be cultivable were already being reclassified as housing development property—a move encouraged by the government to meet the growing demands for properties in close to Chennai. Villages in another districts lose to Chennai, Chengulpet was already a highly valued real estate’s with many educational, religious organisations already in position of large tracks of fertile land ready to be reused for non-agricultural development.The report also sites examples of SEZ that had little or no oppositions. â€Å"Perambalur District Perambalur is one of the districts in Tamil Nadu . â€Å"Contrary to the stories of land grabbing and bureaucratic compulsion that reeled off about land acquisition in many other districts of Tamil Nadu, people in Perambalur had altogether a different story to narrate†¦ The entire process of land acquisition was smooth, and the loca l community had no discontentment – not even a speck of disapproval, about having lost the land (Palanithurai, 2009). Despite such variable and mixed responses the report concludes by stating that â€Å"If at all, SEZ should do some good to the local development: (i) let it get established in real barren lands based on actual surveys carried out in identified regions, and not as per the British period records in possession of the government; and (ii) the community unrest in SEZ can be avoided, if the National Policy on Rehabilitation and Resettlement 2007 was taken as guidelines for resettlement and rehabilitation of people affected† (Palanithurai, 2009).But more tellingly the report presents rather dramatic description of â€Å"eviction of people, leveling of houses, handling over the land to the SEZ developers. and paying cash compensation to those who part with lands† and concludes that â€Å"The current tendency of making steadfast move towards eviction of people†¦ would only cause damage to agriculture, mock grassroots level democracy, and aggravate poverty†.These observations in the report have exclusively relied on the people who have lost their land and have grievances against the compensation packages. The report draws its conclusions based on selected individual case studies and incidents of few clear opposition to SEZs/ But what about the other stakeholders. Does SEZ have an impact only on those who lose their land?

Solar car races Essay Example | Topics and Well Written Essays - 1750 words

Solar car races - Essay Example It is predicted solar energy would improve in the near future because of its competition with electricity and other energy applications. There are various ways of to use solar energy for example, the use of photovoltaic systems to convert light directly into electricity. The solar water heating system converts sunlight to heat water and the solar thermal system that concentrate solar radiation into small space to produce high temperatures (Mangu et al., 2010, p.6). The solar power has numerous advantages over other traditional energy sources because they are cost effective owing to the cheapness of the panels used in trapping sunlight. The state and the local government incentives are making it affordable and pure since it does not pollute the environment by increasing the carbon footprint (Kotler 2011, p.132). The solar energy can be trapped anywhere at any time since the panels take minimal space to install making them suitable for urban and locations. The solar energy is maintenance free than other forms of energy requiring constant maintenance like wind turbines. Solar energy is easily used in remote areas where it is expensive to increase the electricity power grid. It is conveniently used to power most of the electronic devices by inserting a small miniature panel to absorb sunlight transformed to electrical impulses to power the devices. Other sources of energy like oil reserves can be depleted but the solar energy is infinity and can l ast forever. The solar car gets its electricity by converting sunlight into electrical energy through photovoltaic cells. The photovoltaic cells are passed into the battery for storage for future use, or directly transmitted to motor to run the vehicle. The micro-controller chip embedded on the vehicle, which is also responsible for controlling the motion of the car smoothly when the pedal is pressed, performs the process. A solar car functions in various ways, such as capturing sunlight and

Assessment of Organization Process. The Art of Effective Listening Research Paper

Assessment of Organization Process. The Art of Effective Listening (How does it work in the Wal-Mart Stores) - Research Paper Example The process entails continued collection and utilization of information and ideas from customers, employees, competitors, interest groups and policy makers with a dream to improve the eminence of workforce productivity (Duke & Robson, 2012). This paper therefore seeks to provide a detailed account of organizational behaviour process of listening as entrenched in the operational philosophy of Wal-Mart. Particularly, the paper focuses on relevance of this behaviour process in relation to branding, pricing, marketing, operations, customer satisfaction and revenue performance. In conclusion, the paper examines how the art of listening as impacted the quality of work relations and productivity from the managements’ and staff perspective. Wal-Mart and the art of Listening Wal-Mart is a multination corporation dealing in a wide range of consumer products with its headquarters in Bentonville, Arkansas. Since its inception in 1962, Wal-Mart has steadily grown to become the worldâ€℠¢s largest retail chain store by revenue estimated at US$446.95 billion as at 2012FY as reported by Duke and Robson (2012). The corporation operates more than 8600 retail stores in 27 countries with major divisions in the US, UK, China, Canada and Mexico. That notwithstanding, Wal-Mart is governed by a 15-member board of directors, managed by 37 executive officers and a total of 2.2 million associates under the able leadership of the CEO (Duke & Robson, 2012). The magnificent success of Wal-Mart has come a long way especially with its legendary concerns for the varied income status of the customers. With over 200 million customers worldwide, Wal-Mart has managed to keep a leading edge in the global retail market. Wal-Mart offers a balanced mix of variety and quality at competitive prices well attested by its low prices. This has been made possible through the art of listening to the concerns of customers while appreciating the tireless efforts of the staff and management to make Wal -Mart the shopping destination of choice as observed by Duke and Robson (2012). At Wal-Mart, issues are handled with urgency and each member of staff is encouraged to prioritize the needs of customers. Gereffi and Christian (2009) states that the first core value of Wal-Mart relates to quality customer service through a personalized approach that will make the customer keep coming. The organization encourages customers to give feedback so that the Wal-Mart can improve its values, services and productivity in line with customer needs. Not only does the management listen to customer queries, it is also committed to ensure that the organization exceeds the best expectations of customers as ascertained by Diana (2007). The essence of this behavioural process is coined in the marketing strategies of the company which transcends all the departments including operations, productions, quality assurance, marketing, customer care and HR department. The company recognizes that its employees ar e the success factor of Wal-Mart. As such, the organization supports all employees through an open-door policy where employee concerns are handled amicable without victimizing the concerned employee. When employee concerns as handled promptly and in the best way possible, employees feel appreciated and cared for. In addition, this behavioural

Does Board Gender Diversity Have a Financial Impact Evidence Using Article

Does Board Gender Diversity Have a Financial Impact Evidence Using Stock Portfolio Performance - Article Example Market operators like securities exchanges, regularly give best corporate governance practice guidelines. Market operators and law breakers started addressing women under-representation in the corporate world’s upper echelons. For example, in UK and Australia, the operators suggest that companies listed explain and disclose their self-assessed performance and chosen diversity policy (AICD, 2012). The growing regulation targets on board gender diversity and the development of the entire corporate board diversity. In portfolio approach, gender diversity provides an extensive economic development over firm-level analysis. Forming portfolio requires the averaging out of firm-specific characteristics, getting rid of heterogeneity issues and reduction of neglected variable problems. The research of corporate governance is affected by endogeneity, such as reverse causality, omitted variables and heterogeneity among samples (Adams & Ferreira, 2009). Therefore, portfolios accurately reflect the impact of new regulation on the entire market. In addition, portfolio statistics shows that the board diversity adoption has led to a significant transition. Between 2004 and 2010, sampled companies’ percentages with diverse boards increased to 36% and 42%. After self-regulation (2011), a total of 52% of the sampled companies reported that they have diverse boards. For example, the Institute of Company managers in Australia stated to have recruited women in a relatively large number to boards since 2010 (AICD, 2012). Hence, self-regulation contributed hugely to diversity growth in firms. Firms’ portfolio aggregate returns can examine diversity. It is carried out through comparing the diversity-boards with non-diversity boards and boards that have varying degrees of diversity. The diversity boards have more than one woman representing the directors while the non-diversity boards have none. According to research, the boards with woman representation have more

JetBlue Airway Case Study Example | Topics and Well Written Essays - 4750 words

JetBlue Airway - Case Study Example The service provided can be obtained by reservation via the internet at www.jetblue.com, an airline representative or a toll free number. JetBlue has established itself as a strong brand in providing excellence in service for its customers. The company is based out of John F. Kennedy airport and employs about 8, 390 people. JetBlue provides its airfare services for 50 destinations in 21 states across the United States, Puerto Rico, Mexico and the Caribbean. Domestic operations account for approximately 97.1% of its capacity during the year ending December 31, 2006. The focus of JetBlue is in serving areas that have a high demand with high priced travel and are may not be serviced properly by the airline industry. JetBlue flies to these destinations 502 times a day and fosters an environment of excellence by ensuring that all employees have an opportunity at promotions and can go for higher education, are well trained and happy coming into work every day. This practice has been a cont ributor to Jet Blue's financial success during the hard economic strenuous times in the United States following the events of September 11, 2001. JetBlue Airways Corporation has maintained much success in a market economy that has been troubled. Through their strategic success in marketing on radio, television, internet and press releases JetBlue has become a household option for the market of flyers that want a low cost option with the highest excellence in service. Their frequent low airfare service has increased to new heights as new destinations are added based on consumer demands and more flights enable the customer to feel satisfied and happy with excellence provided by the company. JetBlue is a company that has excelled due to their ability to react quickly to the changes demanded by their consumer markets separating themselves from the losses in an airline industry sector that is in trouble and attempting a bounce back for several years. (Annual Report 2006) 3 Mission Statement JetBlue's mission statement is to provide all clients with a superior level of service in every aspect during the travel experience. JetBlue's mission is to bring the humanity back to air travel. 4 Vision Statement The air travel industry has gone through its ups and downs since the September 11 attacks in 2001 and several of these organizations have done very little to improve the customers experience. Unlike the rest JetBlue has been the first airline to establish a bill of rights for the customers. The strategy to have a bill of rights was developed by management