Articles of Confederation and Articles of Constitution Essay

After the Declaration of Independence, there was a sense among Congressman that they wanted a written document creating a government justifying the existence of the United States. The delegates of the Second Continental Congress were attempting to codify arrangements that had never before put into legal terminology. As a result, in late 1777, the Articles of Confederation, creating a loose â€Å"league of friendship† between the thirteen sovereign or independent colonies, were passed by the Congress and presented to the states for ratification. The Articles created a type of government where the national government derives its powers directly from the states. The Articles was finally ratified by all the thirteen states in March 1781. Although it had its flaws, the government under the Articles of confederation saw the nation through the Revolutionary War. However, once the British surrendered in 1781, and the new nation found itself no longer united by the war effort, the government quickly fell into chaos. The Articles of Confederation was written during the War for Independence and at a time when a strong national government was regarded with suspicion. The Articles created a confederacy where most of the power was vested in the states. The confederation’s most important accomplishment was its resolution of some of the controversies involving the western lands. The Articles provided a national government with a Congress empowered to declare war, make peace, coin money, appoint officers for an army, control the post office, and negotiate treaties with Indian tribes. States were independent and sovereign to govern within its territories. The Congress was unicameral and each state had one vote in the Continental congress, regardless of its size. The vote of nine states out of thirteen was considered a unanimous vote for any amendment. Tariffs were regarded as amendments and therefore almost impossible to pass depriving the national government of needed revenue. Congress functioned as a legislative body to pass laws and executive body to enforce them if needed. Americans had great loyalties to their states and often did not even think of themselves as Americans. This lack of national identity or loyalty in the absence of a war to unite the citizenry fostered a reluctance to give any power to the national government. Congress had no specific power to tax. Articles of Confederation did not allow Congress to regulate commerce among the states or with foreign nations. The Articles of Confederation had no provision for judicial system to handle the growing number of economic conflicts and boundary disputes among the individual states. The failure of the Congress to muster an army to put down the Shays’s Rebellion provided a dramatic example of the weakness inherent in the Articles of Confederation and shocked the nation’s leaders into recognizing the new national government’s inadequacies. And, it finally prompted several state delegates to meet in Annapolis, Maryland in 1786 to call for a convention in Philadelphia in may of 1787 for the sole and express purpose of revising the Articles of Confederation. On the first day of convention , Edmund Randolph and James Madison of Virginia proposed the Virginia Plan. Many delegates, including William Patterson of New Jersey, considered these resolution’s to be in violation of the convention’s charter, and proposed the New Jersey Plan, which took greater steps to preserve the Articles. These proposals met the heated debate on the convention’s floor. Eventually the Virginia Plan triumphed following a declaration from Randolph that, â€Å"When the salvation of the Republic is at stake, it would be treason not to propose what we found necessary.† Though the basic structure of the new government was established, the work was not complete. These differences were resolved through a series of compromises. The Great Compromise, proposed by Roger Sherman of Connecticut made a way for the Bicameral legislature in the constitution. Lower House or the House of Representatives consisted representation based on population, which would have the power to originate all bills for raising and spending money. Whereas the Upper House or Senate had equal representation, two senators from each state. The national government would have the supreme power. The Three-fifths Compromise determined that slaves would be counted as 3/5s on 1 for the purposes of taxation and representation in the House of Representatives. Commerce and Slave Trade Compromise decided that the slave trade would be abolished in 20 years.(i.e. January 1808). It also gave Congress, the power to regulate commerce including interstate commerce or trade between states and also to enact tariffs by a simple majority. The first three articles established three branches of government. The legislative branch; Article I vests all legislative powers in the congress and establishes a bicameral legislature, consisting of Senate and the House of Representatives. The Executive Branch; Article II vests the authority to execute the laws of the nation, in a president of the United States. The Judicial Branch; Article III establishes a Supreme Court and defines its jurisdiction. The four remaining articles define the relationship among the states, declare national law to be supreme and set out methods of amending constitution. Three-fourths of the state vote would be required for any amendment. Only the national government would have power to coin money. Taxes were laid and collected by congress instead of the states in Confederation. Once the Constitution was approved by the convention, the next step was ratification by the states. The framers required the states to call special ratifying conventions for the purpose of ratifying or rejecting the proposed constitution. Those who favored new strong government chose to call themselves Federalists. On the other hand, Anti-Federalists argued that they simply wanted to protect state governments from the tyranny of a too powerful national government. Between October 1787 and May 1788, a series of eighty-five essays written by Alexander Hamilton, James Madison, and John Jay appeared in newspapers in New York, a state where ratification was in doubt. These essays written in support of ratification of the U.S. Constitution became known as â€Å"The Federalist Papers†. Aside from diminishing the power of the states, the main objection from the Anti-Federalists appeared to be the lack of written protection of individual rights and liberties. Once, the constitution was ratified, the elected congress immediately sent a set of ten amendments, known as â€Å"Bill of Rights† to states for their ratification. They offered a numerous specific limitations on the national government’s ability to interfere with a wide variety of personal liberties, some of which were already guaranteed by many state constitutions. These include freedom of expression, speech, press, religion, and assembly guaranteed by the first amendment. // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e

Saudi Arabia

Saudi Arabia is a deeply conservative country in the Middle East rooted in Islamic laws and traditions that degrade women in the society. The laws have roots in both the traditions and Islam. And to a large extent, the country has suffered slow growth as only half of its economy is productive.It is evident that when women are empowered there will be a tremendous growth in the economy, and as such, gender parity should be perceived as a moral obligation which will stimulate economic stability and give women a chance out of social bondage.WHY THE LAWS SHOULD BE CHANGEDThere is a great need for the country to adjust its laws to accommodate all the citizens, both male and female. The kind of discrimination and social degradation women face is the worst ever. Women are forced to obtain permission from men, including from their sons to be able to travel, get jobs and enroll for higher education. Even after the progress which had been made during the colonial period, the country has found i tself back to its original position,at work places, the education sectors and leadership. For the women, discrimination has become the norm. During job applications and recruitments, they don't get the same opportunities as men (Vogelstein, 2018). With the men's narrow conservative perception, women are even denied promotions, others dismissed. Thus, this has led to constant disputes with their male colleagues. The result being slow progress in their personal development stemming adverse realities for them. This perspective doesn't regard women as having the necessary skills and abilities for pursuing leadership roles although there are economic reformations, there are still numerous challenges.The academic leadership roles of women has been crippled by organizational and administrative challenges they face in their work environment (Alsubh, 2018). Women are barred from taking superior positions due to lack of their training and education. This coupled with inadequate financial allocation and patriarchal mindset has affected women leadership, which directly impacts on the institutional achievement. Other challenges hindering their capabilities are caused by uncooperative behavior of their subordinates, excess workload with very long working hours due to absence of positional power.Most women trying to break away from the societal norms and expectations find themselves in very tight schedules(Alsubh, 2018). They are expected to take charge of their families. This translates to less time attending to work, in severe cases a promotion may lead to separation from her family.Some opt to drop their jobs altogether. With constrains in time, they are barely able to get enough experience. Most cannot withstand the pressure and end up with low self-confidence, thereby unable to adapt to the dynamics of work environment. This significantly bars implementation of the strategic leadership technique. More than often, over the years, the workplace has always been considered to be a masculine domain(Alsubh, 2018). Men are perceived to be more productive than women, which has created conflicts among women and fellow workers or even their bosses. Women are made to appear unfit and even within the right qualifications they still find it hard convincing their seniors. Sadly, most loose the opportunities. Women empowerment is therefore suppressed.CONCLUSIONSaudi Arabia having developed its laws from Islamic laws and traditions, is a highly patriarchal society where women are utterly discouraged from formal jobs in the public sphere. For the better part of history, this has been the story over and over again. The government has finally come to terms with the fact that it cannot develop without the input from women, thus it's in the process of creating a friendlier environment for the women, although amidst challenges. Women are also citizens who need equal opportunities just like men, Saudi Arabia The Kingdom of Saudi Arabia is the heart of the Middle East which is well known among many foreign countries for its oil production. Saudi Arabia is known as the land covered by immense deserts and insignificant amount of rainfall. The country is rich with oil and natural gas resources. At the time of its independence, Saudi Arabia was relatively poor country because at that time its oil resources were not discovered. In 1950’s, Saudi Arabia’s economy improved because of its proper utilization of oil. Saudi Arabia is the largest country occupying the Arabian Peninsula, with the Red Sea and the Gulf of Aqaba to the west and the Persian Gulf to the east. Saudi Arabia is surrounded by Jordan, Iraq, Kuwait, Qatar, Bahrain, United Arab Emirates, Sultanate of Oman and Yemen. The Kingdom is often termed as â€Å"The Land of the Two Holy Mosques† in reference to the two holy cities, Mecca and Medina. The foundation of The Kingdom was established by Abdul Aziz bin Saud in 1902, when he was successful in taking control of his ancestral home, the city of Riyadh. In 1932, The Kingdom was declared and recognized as Kingdom of Saudi Arabia. The present form of government in Saudi Arabia is Monarchy with Council of Ministers and Consultative Council (Adams, 2003). The estimated population of Saudi Arabia is 27. 6 million. Its size is about 2,150,000 square km. The religion followed in Saudi Arabia is Islam, which is also its birth place. The official language of Saudi Arabia is Arabic, which is used by most of the population. English is the second language which is used in government, trade sector, the media, and among non Arab emigrants. The social atmosphere in Saudi Arabia is extremely conservative. The country holds firm establishment of the meaning and significance of Islamic religious law. Cultural arrangement must correspond to assiduously clear principles and values of ethics. Men and women are not allowed to be present at community organized functions together and are separated in working organizations and firms. The majority Saudis are native Arab. Some are of assorted ethnic origin and are descendants of Turks, Iranians, Indonesians, Indians, Africans, and others. Indians, Pakistanis, Bangladeshis, Indonesians emigrants are also residing in Saudi Arabia. Natural Resources of Saudi Arabia The natural resources of Saudi Arabia mainly comprise of petroleum, natural gas, iron ore, gold, copper, zinc. Other mineral resources include Phosphate High-grade silica sand, feldspar and nepheline syenite, kaolin, basalt and scoria, gypsum and anhydrite, quartz, limestone and dolomite, marble, decorative limestone, granite, gabbro and others (Arjomand, 2003). Saudi Arabia’s Relation with United States of America Saudi Arabia’s exceptional and distinctive position in the Arab and Islamic world, its assets of the world’s biggest oil resources and its location make its alliance significant to the United States. In 1933, ambassadorial relations were instituted between the two countries and also Standard Oil of California was signed. The U. S. embassy was initiated in Jeddah in 1944. In 1984, the embassy repositioned to Riyadh. The former embassy in Jeddah was converted into U. S. consulate. The United States and Saudi Arabia share mutual interests on issues of regional defense and safety, oil trade and sustainable expansion and progress. Close discussions and conference between U. S. and Saudi Arabia have been increased on global, economic and advancement concerns such as Middle East issues and communal welfare and benefits in the Middle East. The constant accessibility to resources of oil from Saudi Arabia continues to be imperative to the affluence of the United States. Saudi Arabia is the primary leader in field of oil trade for the United States, supplying more than one million barrels of oil per day. The U. S. is Saudi Arabia’s chief dealing collaborator and Saudi Arabia is the main U. S. export promoter in the Middle East. Saudi Arabia and U. S. also maintain longstanding security associations. However, the first difference of opinion between the two countries occurred when U. S. ecognized Israel as a separate sovereign independent state in 1948. The Saudi government refused to recognize the country of Israel. In 1953, a U. S. military training mission was founded in Dhahran. The aim of this group was to offer training and encouragement in the usage of weapons and other safety measure assistance to the Saudi military. Many military aircrafts, air defense weapons, armored vehicles, etc have been sold to Saudi A rabia’s military by the United States. The Saudi’s authority showed concern in Israel-US relations that became cordial in 1970s and 1980s when U. S. sold military arms and weapons to Israel but didn’t sell arms to Saudi Arabia. The reason why U. S. stopped its supply of arms to Saudi Arabia on basis that Saudi Arabia will use them against Israel. These divergent interests had an unfavorable affect on US-Saudi relations, indicating that United States had no concern to protect Saudi Arabia. However in 1990, the Iraq conflict made Saudi Arabia guaranteed them of their significance and worth to the United States of America. Saddam Hussein had attacked Kuwait. Saddam Hussein also had the intentions to attack Saudi Arabia. Because of this, United States of America was promised proliferation of oil control (Ayoob, 1999). United States of America sent out more than 400,000 troops to the area to prevent aggression and hostility by Hussein and drove him back to Iraq. The United States mission was an instant success, due to support of Saudi Arabia. Saudi Arabia was used as an initiation pad for both land and air troops to be sent into Iraq. The military arms and weapons were sold to Saudi Arabia were used during the operation. Distinctively, the four high tech advanced AWACS aircrafts loaned by Jimmy Carter to Saudi Arabia. After the end of the operation, the Saudi government intended to buy 20 million dollar worth U. S. military equipment but the request was denied. This denial of request resulted in resentment about being treated unequal ally. According to Thomas L. Friedman editorial column of August 12, 1990, the U. S intentions of providing protection to Saudi Arabia was not because of their cordial relations but because of economic benefits. The United States did not send the troops to the Saudi to defend and maintain autonomous egalitarian principles. The form of government in Saudi Arabia is monarchy which is a feudal regime. The American policy is not to make a better and safe place for feudalism. The main ambition of U. S is to secure its economy which is harbored by the Saudi’s oil reserve. Saudi Arabia and United States relations tensed after September 11, 2001 terrorist attacks in which total of 15 suicide bombers had Saudi nationality. Saudi Arabia condemned the 11th September attack by calling it an action against humanity. However, when U. S. waged war against Iraq the United States had to vacate its army stationed in Saudi Arabia in August 2003 (Bloomfield, 2004). . The Current State of Saudi Arabia The current form of government in Saudi Arabia is monarchy with Council of Ministers and Consultative Council. Sharia, the holy law of Islam, is the basis of all the legislative and officially authorized system, which is inferred according to the firm Hanbali rite by the educated and scholarly religious elders. Saudi Arabia is defined as an independent Arab, Islamic state whose foundation is the Quran and Sunna of the Holy Prophet. The standard of the administration are affirmed to be righteousness, fair, dealing, parity fairness, equal opportunity and consultation in accordance with the Sharia. The responsibility and obligation of the government is to shield Islam, human rights and offer public services and protection to all citizens in accordance to the Sharia. The leader is in command of the government and religious administrator of Saudi Arabia is the King. Saudi Arabia has no independent legislature and no political groups. The Consultative Council has no legislative rights but it has the authority to assemble and call ministers for inquiry and to submit proposal and advice to the king (Bosworth, 2004). Saudi’s Support for Palestine The Kingdom of Saudi Arabia has been a staunch supporter of Palestine since the era of King Abdul Aziz Saud. This permanent long term support was first acknowledged in 1935, at the conference on the Palestinian issue. The Saudi government has assisted the Palestine in all its different stages because the Kingdom firmly considers that these supporting efforts are part of Islamic duty and obligation. The Saudi government has played a principal and idiosyncratic role in supporting the Palestine issue and strengthening the Palestinians to achieve their objective and ambition to found an independent sovereign Islamic state. The Kingdom of Saudi Arabia accepted all declarations of global organizations with regard to the issue of Palestine. It involved in various conferences on this issue since Madrid conference. It exerts maximum in getting in touch with the West, welcoming nations and the U. S. government to force and compel Israel for considering international declarations that call for complete Israeli removal from all the occupied Arab regions. The Saudi government has assisted Palestinian issues at financially levels as well. The Kingdom presented financial assistance to the Palestinians in the Al Khartoum Arab summit in 1967. At various summits, the Saudi government has offered financial assistance to Palestinians. Additionally, the Kingdom organized Saudi Development Fund for a Palestinian Development Program that looks after the health, education and housing divisions in the Palestinian territories. The Saudi financial assistance to the Palestinians is the major share between all other Arab contributors. The Kingdom of Saudi Arabia condemned the cultural and ethnic segregation wall that Israel is building on Palestinian regions. The Kingdom protested to the International Court of Justice in Hague. The Court in Hague called upon Israel to discard this illegal wall. The UN General Assembly also passed a declaration in this regard calling upon Israel to remove the illegal war. Saudi Israel Relations Saudi Arabia’s relations with Israel are not cordial. When Israel emerged as a separate independent state in 1948, the Saudi government refused to acknowledge it. A licensed affiliate of the Arab League, Saudi Arabia fully supports the idea that Israel must vacate from Arab regions which were occupied forcefully in June 1967. Saudi Arabia with authorization supports the peaceful resolution of the Arab Israeli clash but does not accept the Camp David Accord, stating that it will violate Palestinians rights. Saudi Arabia does not maintain diplomatic relations with Israel and is active in economic embargo of Israel (Brent, 2006). Saudi’s Role in Terrorism Saudi Arabia is plays significant role in the movement of against terrorism, proving assistance in armed forces, ambassadorial and economical grounds. Saudi Arabia also discontinued acknowledging Taliban in mid November 2001. The Bush government eulogize Saudi encouragement and backing for the campaign on terrorism. The Saudis have cracked down hard on local Islamic extremist groups which were responsible for a series of terrorist bombings in 2005 and 2006. The government also announced amnesty for terrorists who surrendered their arms. Many of these former terrorists were sent to Islamic schools in which their Islamic extremist ideology was moderated. Many Islamic scholars of Saudi religious seminaries have openly condemned the use of terrorism as being against the principles of Islam. However despite extensive efforts to crack down on domestic terrorist groups, Saudi Arabia has been known to provide arms, training and support to Palestinian and other radical Islamic groups. The country has cracked down hard on local Islamic fundamentalists who have endangered the royal family but Saudi Arabia also has been accused of funding groups in Palestine, Kashmir, Chechnya, Afghanistan and Iraq. Saudi Arabia was a key supporter of the Taliban before the US invasion of Afghanistan (Brown, 1999). It has provided financial assistance to Hamas, a violent Islamic radical group responsible for numerous acts of terrorism inside Israel. Saudi Arabia Tour of the World Paper: Saudi Arabia This profile on Saudi Arabia is intended to provide important information on a number of relative subjects that will help you consider establishing a business or considering investing in the Kingdom of Saudi Arabia. The Kingdom of Saudi Arabia is the largest country in the Arabian Peninsula and occupies about 2, 149,690 square kilometers. It is the 13th largest country compared to the world and is slightly more than one-fifth the size of the United States.It is bounded to the west by the Red Sea, to the north by Iraq, Jordon, and Kuwait, to the east by the Arabian Gulf, the United Arab Emirates, Qatar, and Bahrain, and to the south by Omen and Yemen. Most of the country is desert, so its climate is harsh, dry and with great temperature extremes. Its capital is Riyadh and has 13th other provinces, which are presided over by governors. Based on the World Fact book, the Kingdom has a population of 26,534,504 people and that includes 5,576,076 expatr iates. Saudi Arabia is a stable Monarchy.The head of state is King Abdullah bin Abdul Aziz Al-Saud, whose official title is the Custodian of the Two Holy Mosques. He was preceded to the throne after the death of King Fahad in 2005. The King, who is the Prime Minister and a council of Ministers form the executive and legislative branches of the government. They are responsible for the policies and guiding the development of Saudi. The council of Ministers is supported by the â€Å"Shura,† which is 150 distinguished men as the members that are appointed by the King.The Kingdom’s legal system and laws are based on â€Å"sharia† Islamic principles. The laws and regulations applicable to all businesses are propagated by the Royal Decrees (online. â€Å"Middle East: Saudi Arabia. â€Å"). Saudi Arabia has grown to be amongst the wealthiest nations of the world since the discovery of oil. The kingdom has the largest oil reserves in the world outside the United States and the Soviet Union. It possesses about one-fifth of the worlds petroleum reserves, is the largest exporter of petroleum and the petroleum sector accounts for about 80% of the Kingdoms udget revenues, 45% of the GDP and 90% of the export profits. Saudi Arabia joined the World Trade Organization in 2005, and is optimistic about the private sector growing to help it expand its economy (online. â€Å"2012 Index of Economic Freedom. â€Å"). Saudi Arabia purchasing power parity GDP is about $676. 7 billion in 2011 and it is 24th in the world. The official exchange rate GDP is $560. 3 billion. The real growth rate GDP is 6. 5% and GDP per capita is $24,000. The GDP compositions by sector are 2. 1% for agriculture, 67. 6% for industry and 30. 4% in services in 2011(online. Middle East: Saudi Arabia. â€Å"). Even though Saudi Arabia’s economy is trying to diversity, it is almost dependent on the products produced from oil. Saudi Arabia is one of the founding member’s of the Organization of Petroleum Exporting Countries (online. â€Å"2012 Index of Economic Freedom. â€Å"). The Kingdom’s exports make up 30% of the organization yearly total exports. The diversification efforts are focusing on telecommunications and petrochemical sectors. In the oil and service sectors 6 million foreign workers play important roles in the economy of the Kingdom.But Saudi’s own people are unemployed. The officials are working hard to reduce unemployment by increasing spending on education and job training. The government is also establishing six â€Å" economic cities† in different regions of the country to promote foreign investment and plans to spend $373 billion between 2010-2014 on infrastructure projects and social development to move forward Saudi Arabia’s economic expansion (online. â€Å"Middle East: Saudi Arabia. â€Å"). With the agriculture sector contributing 2. 1% to the country’s GDP, there are not a lot of product s.Saudi’s products consists of wheat, barley, tomatoes, melons, dates, citrus, chickens, eggs and milk. The 67% GDP of the industries are from crude oil production, petroleum refining, basic petrochemicals, ammonia, industrials gases, cement and construction. The industrial production rate in 7. 7% in 2011 (online. â€Å"Middle East: Saudi Arabia. â€Å"). Saudi Arabia’s exports contribute to 350. 7 billion to the economy during 2011. 90% of the commodities are petroleum and petroleum products. The Kingdom’s main export countries are Japan at 14. 3%, China at 13. %, United States at 13%, South Korea at 8. 8%, India at 8. 3% and Singapore at 4. 5% since the 2010 census. Saudi’s import system spends $106. 5 billion since 2011. The main import commodities are machinery and equipment, foodstuff, chemicals, motor vehicles, and textiles. Their import partners are United States at 12. 4%, China at 11. 1%, Germany at 7. 1%, Japan at 6. 9%, France at 6. 1%, Indi a at 4. 7% and South Korea at 42% since 2010 census (online. â€Å"Middle East: Saudi Arabia. â€Å"). The United States is the Kingdom’s largest trading partner and is the number 1 source of FDI.Saudi Arabia is among the top 20 recipients of the FDI in the world and is the 15th largest trading partners with the United States Saudi Arabia has a stable and profitable banking system and it is regulated by the Saudi Arabia Monetary Fund (SAMA). The banks follow Islamic law, by keeping out interest payments. No bank has ever failed in the Kingdom. The banking industry is the safest in the Middle East. Saudi Arabia received a Banking Industry Country Risk Assessment rating of 2 in 2011. The banking sector is composed of 13 Saudi owned banks and 8 foreign banks.The National Commercial Banks is the country’s largest bank, which is controlled by the government and follows Islamic laws. As well as commercial banks, there are 5 government credit establishments to help the priv ate and corporate financing requirements. The currency is Riyals, so 1 U. S. dollar equals 3. 75 Riyals. The Saudi stock exchange is the largest in the Arab world (online. â€Å"Country Profile: Saudi Arabia. â€Å"). In Saudi Arabia, Arabic is the official language but English is spoken in business settings and schools. The religion is 100% Muslim.Islam is practiced by all Saudis and controls their political, legal, economic, and person lives. The Quan and the action of the Prophet are used as basic principles for Muslims. Muslims pray at least 5 times a day, at dawn, noon, afternoon, sunset and evening. The holy day for Muslims is Friday and everything is closed and most business have Thursday off also making the weekend Thursday and Friday. During Muslim holy month Ramaden, all Muslims fast from dawn to dusk and are only allowed to work 6 hours a day. Expatriates are not required to fast but they must eat, drink, chew gum or smoke in public.Family and or tribe are the most impo rtant and the basis of their social life. Saudis take their responsibilities and pride in their family seriously. Families tend to be large and extended family is close. Businessmen tend to hire family and friends because trust is the greatest importance. The Kingdom’s etiquette is quite unique. Men shake hands when greeting one another but they will shake and kiss a close friend when meeting. Men and women do not greet each other public. When Saudis meet they take their time and talk about general things. Gift giving is not the norm just like in other countries.If you are invited to a Saudis house bring something small to say thank you, flowers are only given from a women her hostess. Never bring alcohol unless you are positive they partake and gifts are never opened when received. Take off your shoes, arrive on time and accept Arabian coffee even if you don’t drink coffee. If the meal is on the floor, sit cross-legged or on one knee, eat only with your right hand sin ce the left is considered unclean, try a little bit of everything served and meals are served family style. Saudis socialize in restaurants and hotels when meeting foreigners they do not know well.Generally entertainment is separate for men and women if both sexes are included. Always greet the elder first to show respect, dress conservatively and arrive on time (online. â€Å"Saudi Arabia†). Saudi Arabia’s economic freedom score is 62. 5, making it 74th freest in the 2012 index. Forming a business has become less time consuming, and the licensing necessities have become simpler. With no minimum capital required, starting a business takes only three procedures and five days. There is no government minimum wage, but wage increases have improved the production (online. â€Å"2012 Index of Economic Freedom. ). The 1st step in starting a business in Saudi Arabia is to find a Saudi sponsor to enter the country. The sponsor acts as the middleman and arranges appointments wi th the right individuals in the business world. Saudis prefer to work with people they know and trust and will spend a lot of time getting to know you. Most Saudis will judge you on your appearance so dress and present yourself well. Most Saudis wear long white thobes. You will be expected to wear a suite. Businesswomen should make certain that their collarbones and knees are covered and that their clothes are not form fitting.Make sure appointments are several weeks to one month in advance, try to schedule in the morning, arrive on time, although it is accepted to keep a foreigner waiting, and it is not uncommon to have the meeting cancelled once you have arrived. Meetings are never private until a relationship of trust is acquired. That means you will expect interruptions and make sure you do not bring the topic back to the original discussion until the new person has left. Business meetings never start with talking about business first, there will be inquires about health and fam ily.Never ask about a Saudis wife. Decisions are made slowly and do not rush the process. Saudis are great negotiators and the highest-ranking person makes the decisions (online. â€Å"Saudi Arabia†). Women rights and sponsorship are two main issues in Saudi Arabia that are seen as disadvantages with doing business in Saudi. Women are treated differently in the Kingdom compared with the United States and Europe. Saudi women and foreign women are not allowed to drive a car, sit in the front seat of the car and have to be covered from head to toe basically.They have to travel with a male at all times. The male is usually the husband, father or brother or whomever makes the important decisions on behave of the woman. There are no current women in office for the government. The most influential women today in Saudi Arabia believe that the Kingdom will never progress with the real and full participation of women. Sponsorship of foreign labor has reportedly had a few problems with the way they have been treated. The system is no longer conventional to the life in the 21st century and fails to provide foreign workers with basic human rights.Today foreign worker want a new system that integrates a comprehensive and flexible legal framework for employer and employee (online. Alnowaiser, Dr. Khalid. ). In the end doing business in Saudi Arabia has positive and negative situations. The good out shines the bad. The best businesses to get into right now would be involved with power generation, telecommunication, natural gas exploration and petrochemical sectors. As long as you see patients as a virtue and are willing to make deals, doing business in Saudi Arabia is the right place to start or branch out your company.

Book Report About Oliver Twist English Literature Essay

Book Report About Oliver Twist English Literature Essay The title of the book is very easy to explain. It called Oliver Twist because it tells the life story of Oliver. Further reveals the title that the book goes about a certain person called Oliver Twist. However a link from the title to the theme is hard to find in first stand. After reading the book you can link the title to the theme. Setting The book Oliver Twist was written in the  Victorian period(1838). The story took place at the time that their where a lot of social problems in England. (19th century) The social problems are relevant for understanding the story. And his development of the plot. I give you underneath a few examples: The characteristics found in the book: – In the book is a big difference between social classes. The rich people are more important and have more power than the poor people. The high social class looks down on the low class.   For example: when Nancy comes into Rose Maylies house, the people there are disgusted of Nancy and they donâ€⠄¢t trust her, because she’s poor and filthy. Also, because Oliver Twist is an orphan and has no money, his future is already determined. He has to live in poverty and work in a workhouse and he can’t do things he likes. The society actually determines everything.   – Men are superior to women. Men think women only have a couple of purposes. Women can’t have an opinion. In the book, Nancy does everything the men say she has to do, she obeys them. The men look down upon women. So the poor women are the most discriminated. There is a patriarchal society. –  An intrusive author. Charles Dickens sometimes ‘talks’ to you in the book, tells a bit of the story and comments.   – The setting is realistic and reflects feelings. In the poor neighborhood, there’s almost always rain and mud and dirt but when Oliver Twist is with Rose Maylie, the sun shines and everything seems beautiful and right(because he’s happy). Summ ary Oliver Twist is born in a workhouse. Oliver’s mother died when she was giving birth to him so he became an orphan. Oliver spends the first nine years of his life in the orphanage. In the orphanage, they gave him the name Oliver Twist. One day Oliver is sent by Mr. Bumble(a horrible man) to a coffin maker. There he also wasn’t treated well and so he ran away to London. In London he met Nancy, Fagin and Bill Sikes. Bill and Fagin wanted to make a criminal out of Oliver. One day Oliver had to break into a large house with Sikes. They got caught. Bill Sikes and his helper had the chance to ran away. But Oliver who was shot got back to the large house. Rose Maylie took care of him. Meanwhile, Nancy learned about Oliver’s past. She went to Mr. Brownlow (a nice man who had taken care of Oliver before) and Rose to tell them about Oliver’s history. It turned out that Oliver’s identity was found. He had a half-brother with the name Monks. He was a crimin al. Monks didn’t want anyone to know that Oliver and He where half-brothers, because otherwise he needed to share the inherited money. Meanwhile, Fagin found out that Nancy had helped Oliver and that she had told everything to Rose and Mr. Brownlow. For that Nancy got killed by her own lover Bill Sikes. After killing Nancy Bill Sikes ran away. The rest of the bad guys and Fagin got caught. Eventually Oliver was adopted by Mr. Brownlow and they bought a house close to Rose.

Human Traffic into the United States Research Proposal

Human Traffic into the United States - Research Proposal Example Background of the Study Human trafficking has been a lucrative trade with an estimated income of over $30 billion per year in the international trade despite the efforts of several human rights bodies and government to stop the trade and other human rights violations. The United States government has been on the frontline to fight human smuggling and trafficking as a crime against humanity and state due to violation of immigration laws. Treaties and conventions against human trafficking and modern slavery have proved fruitless to curb the vice regionally and in internationally, necessitating the need to study and evaluate alternative means of curbing this menace. Criminal justice studies suggest the need for an alternative approach to addressing the various perspectives of international laws on human rights (Kara, 2009) and this needs to be addressed and further studies conducted if the respect of human rights and freedom has to be fully exercised. Problem Statement Despite the effor ts of Non-Governmental Organizations and the United States government efforts to stop human trafficking and smuggling, the exercise has been on the rise and a study to investigate the core factors that necessitate the transfer and smuggling of individuals in to the United States will be paramount. The rise of these activities reflects continued violation of human rights and state’s immigration laws, prospects that have led to a rise in the number of illegal migrants in to the United States majority of whom indulge in criminal activities. Criminal Justice Question: Why has the number of human trafficking incidences been on the rise in United States and what can be done to curb the vice? Research Questions: What accounts for the increase in cases of human trafficking in to the United States? What factors from the victim’s point of view or what promises do the traffickers give the victims that necessitated easy transfer and harboring? What is the major motive of these hum an trafficking activities into the United States, are they socially or economically motivated? What factors have necessitated free and uncontrolled border entry and how do traffickers manage to conduct their businesses unnoticed? What measures has the government and other security arms taken to mitigate these activities within the United States’ territory? What alternative measures have been taken by Non-Governmental Organizations and other lobby groups in addressing the rise considering their initial strategies have somehow proved unfruitful? Hypothesis: There is a relationship between poverty and globalization which has led to weakening of political and social/cultural institutions promoting decay in social and economic norms and mores. Significance of the Study By understanding factors that have led to the increase of human trafficking, the government and immigration departments will take the necessary measures to curb the vice in subsequent years. Unearthing the motives o f trafficking and smuggling will help social and economic institutions to strengthen their policies that promote equal human treatment and those that will enhance human rights and freedom watch. By evaluating the borders activities and/or the relationship of border officers with the traffickers will assist the government and relevant ministries to revise immigration laws and policies to further curb unrestricted entry. As a

Philosophies of leadership Movie Review Example | Topics and Well Written Essays - 750 words

Philosophies of leadership - Movie Review Example Most viewers during that time talked about the state of Mississippi as the most racially segregated and violent state in the US. These two aspects of racial segregation and prejudiced violence are clearly prevalent in the movie Woodstock. Philosophy of Nonviolence Leaders of the Civil Rights Movement came up with an idea of nonviolence as a weapon to destroy institutionalized racial segregation, isolation, and inequality. The same leaders later followed principles of Martin Luther King Jr. in restructuring rules of nonviolence and passive resistance. The civil rights leaders had taken long to realize that racial discrimination would not go any further to maintaining their power and authority over the black population. Consequently, they conceived notions of counteractive mechanisms regarding the violent state of affairs in 1960s. According to Warner (2004), advocates of nonviolence thought that some pivots might be made if the needed number of people from the Southwest could be invit ed and integrated into the struggle. Philosophy of Hippi Subculture Based on the movie, one can acknowledge the fact that Hippi culture propagated liberalism in the society. The hippie code said "Do your own thing any time you feel like and from anywhere†. In addition, principles of the same subculture asserted that one was free to change to anything but leaving the rest of the society in its natural form. This philosophy accorded philosophers the right to express their thought patterns to whoever was willing to give a listening ear. Based on this philosophy, the movie demonstrates that approximately 100,000 people moved into San Francisco during summer time in search of change. The media also played a significant role in casting a view on the Haight-Ashbury district and popularizing the "hippie" label. As time went by, pressure to change rose, and the hippies merged their support for values of love, unity and peace. In most cases, those subscribing to hippie ideologies were b lamed to being lazy drug addicts with unconventional permissive activities. Therefore, this philosophy in subject was instrumental in influencing leaders to orchestrate and control Woodstock. The Black Consciousness Movement (BCM) This philosophical construct, which led to ideas of fighting against apartheid regime that took place in South Africa during the mid-1960s, emerged out of the political vacuum created by jailing advocates of African National and Pan African Congress. After the leadership orchestrated Sharpeville Massacre in 1960, Black Consciousness Movement stepped in with an effort to distribute ideas of social freedom and political consciousness. This philosophy was against the Whites’ skewed conduct towards blacks in social, economic and even political platforms. Through concerted efforts of advocates, Black Consciousness Movement won substantial support from ordinary black men. Rogan (2011) says that despite conspicuous disagreements during the inception stages , the movement later emerged as an influential philosophical association. Philosophy of Feminism, It started in the late 1960s with an aim of ending women isolation in the society. Prior to development of this ideology, women were only to sit at their husbands homes and take care of their household chores. In addition, the female gander was charged with the responsibility of bearing and raising children. In this regard, feminism was put in place as a means of supporting and promoting women’

Issues in strategic management Essay Example | Topics and Well Written Essays - 2000 words

Issues in strategic management - Essay Example However, it is essential to distinguish the two basic differences in the strategic management research - while one focuses on the research of the content of the strategic management ideas, the other makes the process of strategic management its object, and also examines the factors, which influence this process. It is interesting to note the expression, which can give and explain the principal roots of the strategic management decision making: Thus, the aim of the research is not only to make the taxonomy of the decision making knowledge in strategic management, but to make it simple, understandable and practical for the use in the further similar researches. Taxonomy is the science of classification of any knowledge, and can be applied to any theoretical or practical field of science. (Porac & Thomas, 1990) Applying taxonomy to the area of strategic decision making has become popular in the recent years, though attempts to systematize the schools of the strategic decision making has been attempted earlier. It was a difficult task to accomplish, as strategic decisions have been described, as being unclear, complex, unpredictable and messy. (Schwenk & Dalton, 1991) The first attempt to create at least approximate taxonomy of the strategic decision making was performed in 1976 by Mintzberg and Theoret, who were able to define the three major phases in this process, and described them as the identification phase, the development phase and the selection phase. (Goodstein et al, 1994) Hart (1992) has also created his own system of strategic decision making processes, and has divided them into five different types - the command mode, the symbolic mode, the rational mode, the transactive mode and the generative mode. The systematization of the knowledge in the area of strategic management decision making is a difficult process, but we will here attempt to create a table on the basis of the existing theoretical schools and to describe them in more detail, which will assist in further application of the knowledge found in literature in future researches and the solution of the practical issues. Taxonomy of the strategic management decision making Name of the theoretical school The author The basic knowledge used The design school model Learned, Christensen, Andrews and Guth SWOT analysis; defines strategy as simple and informative process The planning school Ansoff Makes little emphasis on the concept of strategy as it is; is more concentrated on the detailed plans elaboration The entrepreneurial school Schumpeter Focuses on the CEO role in strategic decision making process The extended design school model Prescribes the CEO's vision to the building of consensus and commitment in the decision making The detailed discussion of the theoretical schools In the light of the abovementioned information and in the view of the table created on the basis of the already existing schools of strategic management thinking and decision making, it is interesting to note, that some strategies use the role of the

Task4 accounting manager Essay Example | Topics and Well Written Essays - 1250 words

Task4 accounting manager - Essay Example This report may help the management to look into the real reasons for such variances and control them. These are all the accounting functions which every organization has to undertake for future accountability. In addition to these, continuous improvement of service has to be embarked upon. The firm has never given any thought towards such performance improvement. Of these functions, only some direction has been derived towards strategic decisions that too because of the expected economic downturn. That means the firm is falling short of decision making in financial management terms. The company has thought upon implementing the strategy of cost leadership. However, on checking through the cost incurrence, there is a variance of 10%. The budgeted costs amounted to 70% of revenue whereas the actual expenses expanded up to 80%. This means that the strategy was not taken up seriously. Once the service terms get standardized, there will be less possibility of variances in the costs. At the same time, the cost leadership strategy can be achieved on a long term basis without any compromise on the service standards. A look into the financial report and the cash flow statement clearly states that the firm has surplus cash in hand. That means it is not making ultimate use of its available funds. If it goes for some financial management planning by acquiring new machinery, the funds would be well utilized for future low cost benefits. To implement any plan in any organization, it needs to be well communicated to all its stakeholders. They need to be explained about the shortfalls in the current management. Slowly, along with accounting management, even financial management processes have to be taken up. Once effective communication has been taken up, quick actions to implement those plans are to be initiated. The stakeholders should not find a fault that the

Portfolio Project management Term Paper Example | Topics and Well Written Essays - 3750 words

Portfolio Project management - Term Paper Example The products of Wal-Mart are differentiated according to various ranges. Wal-Mart generally applies the combination of differentiation and cost leadership that is Wal-Mart emphasizes on providing various products and services with better quality by charging a price that is less as compared to its competitors. Wal-Mart has also been able to enter into its international market by the adoption of multinational business strategy. The prime reason of success of Wal-Mart is that it believes on focusing and developing the strategy of the single business which refers to as focusing and prioritizing on 95% of revenue that is generated from the grocery business. Wal-Mart generally adopts and formulates economies of scale for gaining cost advantages over its competitors. Wal-Mart has designed its products and services in such a way that it provides the customers to save money and also to live a better and proper life. Wal-Mart mainly consist of selling the products and merchandise such as by ma il, store or through online. Wal-Mart allowed the company to achieve an efficient and large scale supply chain; it has its own low cost brands such as the great value. Wal-Mart has designed a unique cost structure which allows and facilitates Wal-Mart to charge low and fewer prices from its customers and achieving high and effective competitive advantages. Wal-Mart has adopted a strategy by charging a low price and providing a good quality of products. Wal-Mart generally uses the aggregate forecast for investigating and monitoring the trends of customer purchase for each and every store. Wal-Mart is capable of maintaining inventory at a lower level and meeting the demand of the customer. The decrease or reduction in the level of inventory will lead to the decrease in the floor plan and lowering the expense of interest and also lowering the cost of carrying and providing a wide diversity of products that is displayed on the shelves of the store that is

Police Officer Research Paper Example | Topics and Well Written Essays - 1250 words

Police Officer - Research Paper Example (source: Criminal Justice USA Website) Beyond these basic qualities there is scope also for officers to develop their skills in extra areas so that they can take up highly specialized roles, for example with expertise in particular types of crime such as drugs, or immigration, or even specialist tactical operations like riot control and undercover work. Once a person is accepted into the criminal justice system, there is a huge potential for further career paths to open up. The Lynn Police Department website has information on commendations that officers have received for good work, and this gives an insight into what kind of circumstances they have to deal with, such as resuscitation of a person who has collapsed, or disarming a violent person, or just doing a good steady job in an office for many years. There are many sources of information and advice on the job of a police officer. Barry Baker’s book suggests that police officers will have to possess compassion and a sense of adventure, and that they are entrusted with great power. This means also that they must be under scrutiny all the time, and so they have to be able to maintain the highest standards. This is true not only in the hours of work itself, but also at home: â€Å"You must be prepared to conduct your personal life with the same degree of discretion as your professional life.† (Baker, p. 2). This makes the job of police officer sound extremely challenging and provides a solemn starting point for an interview with a serving police officer. The police officer who agreed to the interview is a patrol officer who works both in the office and in a patrol car. He started in law enforcement after working in the housing sector. It was interesting to note that he did not pass the police examination the first time. He persisted until finally he did pass and then he was interviewed and appointed. It is obvious that he spends a lot of his time out on the job, answering calls and dealing with i ncidents that happen day by day. He spends more time in the despatch office, however, and for this he needs to have good office skills and he has to think fast and deal with complicated scenarios. Perhaps this is why he recommends that a person who wants to become a police officer should study for a degree. These writing and thinking skills are going to be very important in a job like this. It was important to him also to learn from other officers. So much of the job requires experience. People behave in unpredictable and dangerous ways sometimes, and it is always useful to hear how more experienced officers have coped with things in the past. The office was very sure that the police academy was essential when it comes to tactical skills, but he thought experience and listening to experiences of others was just as important as the technical skills that are taught in the academy. When asked what was difficult about the job, the officer mentioned the way that people get out of control . He said that police officers are not able to lose control, and that they have to be fair at all times, and be aware that they are being watched. This was a big pressure for him, because he had to deal with others being out of control, while maintaining professionalism and control of

Compare and contrast the powers of the US and Iranian presidents Essay

Compare and contrast the powers of the US and Iranian presidents - Essay Example mon variation between the two countries as one is a strictly federal country with different levels of governance while one has an executive president and a supreme religious leader (Deveaux, 2014). In Iran, the president holds the second most important position after the supreme religious leader otherwise known as Ayatollah Ali Khamenei. The president has an important public role and image but the country’s constitution that was established after the establishment of the Islamic republic in 1979. The supreme leader controls a significant proportion of the executive branch, possessing powers to make various appointments and decisions affecting the country. The president of Iran is tasked with the role of developing economic policies for the country through the support of the legislature (Kriner & Reeves, 2014). The supreme leader of the country has supreme powers over all issues on the domestic security and foreign affairs policies. Such a situation has negatively affected the global image of the country’s president as he is unable to make decisions while on international trips without the intervention of the supreme leader (Jones, 2011). The nature of distribution of powers in the country has created a limited constitution kind of government in which the powers of the national government are limited only to specific areas that are of national interest. The discretional power of different state organs, institution and public office holders are limited and enforced based solely on the provisions of the law. The impact of the limited government concept on the current governments has remained a major controversy in different public debate environments but its benefits have been attributed to the continued protection (Deveaux, 2014). The president is in charge of domestic and international security and foreign relations policies and develops programs to improve the global position of country. While the parliament of Iran has little influence on foreign and

Society In Philippiness Essay Example for Free

Society In Philippiness Essay When we were human beings in small tribe hunting and gathering, everybody you had to deal with was somebody you saw every day. We’re species that’s based on communication with our entire tribe. As the population grew and people had to split up into smaller tribes and separate, they got into the point where they never see each other for their whole lives (Lamy Lester). Communication is important in maintaining relationship with our family, friends, and even somebody we encounter in our day-to-day lives. The internet is the first technology that let us have many-to-many communication with anybody on the planet. In a sense, it brought us back to something we lost thousands of years ago Internet allows people to interact with others anywhere on the planet (Lamy Lester). Today’s generation is based around technology. Everything we do revolve around the internet. It is primarily a source of communication, information and entertainment, as simple click and search, internet can provide us the information we need. The internet is unique among the mass media in allowing interpersonal communication through email and instant messaging. It is a community known as â€Å"Social networking†. Social networking has left us with the chance to meet people in a much easier method; a friend is now a finger click away. _______ Filipinos use social networking sites every day. Facebook, Yahoo, MySpace and Twitter are used extensively for the purpose of communication because those are the most popular networking sites this time. There are also programs that allow us to communicate such as Skype and Yahoo messenger. On Facebook, you can simply click â€Å"add friends† and the other person can either accept you or deny you. One of the most important advantages of the use of social media is the online sharing of knowledge and information among the different groups of people. This online sharing of information also promotes the increase in the communication skills among the people especially among the learners/students of educational institutions. Some people can access social networking sites without even leaving their house. Technology and social networking is slowly taking over people’s lives and beginning to affect their personal relationships and real life interaction. College teenagers are the most common users in Social networking. Students in Lyceum of the Philippines University – Cavite (LPU-Cavite) are using social networks to keep in touch with their friends, family and for academic purposes. Since LPU-Cavite is updated and uses modern technology as a way of teaching, student’s now have the knowledge to use technology as well. Some professors even use the networking sites to upload their lectures and upcoming lessons for the student’s benefit and advantage. Social networks are increasingly being used by teachers and learners as a communication tool. Teachers create chat rooms and groups to extend classroom discussion to posting assignments, tests and quizzes, to assisting with homework outside of the classroom setting. Learners can also form groups over the social networking sites and engage in discussion over a variety of topics (Trisha Dowerah Baruah). Using social networks as a way of sending lessons and information to students consume less time and effort that will give student’s benefit for their upcoming class and discussion.

Do pure monopolies exist Essay Example for Free

Do pure monopolies exist Essay â€Å"No firm is completely sheltered from rivals; all firms compete for consumer dollars. If that is so, then pure monopoly does not exist. Do you agree? † (Brue, McConnell, Flynn, 2010). I would have to agree with this statement. I do not believe that there is such a thing as a pure monopoly. There are always alternatives or substitutes available when choosing to purchase products or services from firms. Pure monopoly exists when â€Å"a single firm is the sole producer of a product for which there are no close substitutes† (Brue, McConnell, Flynn, 2010). There are less pure forms of monopoly and near-monopolies, but not totally pure monopolies. There are several main characteristics that must be present in order for a pure monopoly to exist. These are: single seller, no close substitutes, price maker, and blocked entry. A pure monopoly is an industry in which a single firm is the sole producer of a specific good or the sole supplier of a service. Their product is unique in that there are no close substitutes, therefore, consumers who decide not to purchase the monopolized product must do without it. Many people will argue that electric companies are pure monopolies. I disagree because there are alternatives available: oil, propane, natural gas, solar, and wood are substitutes that can be used as sources of light and heat. The pure monopolist controls the total quantity supplied and as a result has considerable control over price; it is a price maker. The pure monopolist confronts the usual downward-sloping product demand curve and can change its product price by changing the quantity of the product it produces. A pure monopolist faces no immediate competition because certain barriers keep potential competitors from entering the industry. Those barriers may be economic (economic of scale), technological, legal (patents and licenses), or of some other type. In a pure monopoly entry is totally blocked. All firms compete with rivals for product sales, whether they control the entire market for a product or not. The control over a market and product does not necessarily mean there is not competition. Even if one single firm were to control an entire market and their product, there is always another firm that can produce a product that holds the same qualities and is closely related to the other. The post office is usually our first choice when we want to send a letter or package, but it also has competition from FedEx, UPS, and DHL. If there were a situation where there was a market that did not have to compete with another market over product sales, there would always be competition when it comes to the amount of money they need to bring in. Many characteristics must be present to classify firms as pure monopolies. There may be less pure forms such as: the water company, the cable TV company, and the local telephone company, and near-monopolies such as: Intel, First Data Corporation, and De Beers, however, I do not believe that pure monopoly exists. All firms compete with rivals for product sales, whether they control the entire market for a product or not. When choosing to purchase products or services from firms there are always alternatives or substitutes available even though they may not be our first choice. References Brue, S. L. , McConnell, C. R. , Flynn, S. (2010). Essentials of Economics (Ashford Custom 2nd ed. ). New York: McGraw-Hill/Irwin.

The candy chromatography

The candy chromatography Ever wondered why candies are different colors? Many candies contain colored dyes. Bags of MMs or Skittles contain candies of various colors. Colors in candies are synthetic dyes that have been approved by the Food and Drug Administration (FDA). Sometimes the colors are mixtures of several dyes. The labels tell us the names of the dyes used in the candies. But which dyes are used in which candies? We can answer this by dissolving the dyes out of the candies and separating them using a method called chromatography. The topic I chose to do my research paper on candy chromatography. In this experiment we will use candy chromatography to separate the different dyes in the Skittles. By doing this, this will determine which dyes make which color in the outer coating on the Skittles. Candy chromatography is used to analyze FD and C dyes used in candy and food coloring. Also candy chromatography can be used to separate (purify) specific components from a complex mixture, based on a molecular size or other chemical properties and is used to identify chemicals. Highly accurate chromatographic methods are used for process monitoring. It is in this experiment we will find the FD and C dyes using paper chromatography. Chromatography is a technique used to separate the various components in a complex mixture solution. (Olsen, 2007 p. 1) Candy chromatography works by the components in the dye stick to each other and other substances. Scientists use chromatography to analyze or examine a mixture, its components, and their relations to one another. Also to identify or determine the identity of a mixture or components based on known components. They use it to purify and separate components in order to isolate one of interest for further study. Scientists also use chromatography to quantify and determine the amount of the mixture and the components present in the sample. Some everyday uses for chromatography are at a pharmaceutical company its used to determine each chemical found in new product. At a hospital chromatography is used to determine alcohol levels in a patients blood stream. In law enforcement its used to compare a sample found at a crime scene to samples from suspects. In an environmental agency chromatography is used to determine the level of pollutants in the water supply. In a manufacturing plant chromatography is used to purify a chemical needed to make a product. Paper chromatography has two phases a stationary phase and a mobile phase. The mobile phase flows through the stationary phase and carries the components of the mixture with it. (Clark, 2007 p.1) The paper is the stationary phase, and water is the mobile phase. The principles of paper chromatography include capillary action which is the movement of liquid within the spaces of a porous material due to the forces of adhesion, cohesion, and surface tension. The liquid is able to move up the filter paper because its attraction to itself is stronger than the force of gravity. Another principle is solubility which is the degree to which a material dissolves into a solvent. Solutes dissolve into solvents that have similar properties. This allows different solutes to be separated by different combinations of solvents. The separation of components depends on both their solubility in the mobile phase and their differential affinity to the mobile phase and the stationary phase. In 1903 Mikhail Tswett discovered chromatography he produced a colorful separation of plant pigments through a column of calcium carbonate. Chromatography became developed substantially as a result of the work of Archer John Porter Martin and Richard Laurence Millington Synge during the 1940s and 1950s. They established the principles and basic techniques of partition chromatography, and their work encouraged the rapid development of several types of chromatography method: paper chromatography, gas chromatography, and what would become known as high performance liquid chromatography. Since then, the technology has advanced rapidly. Researchers found that the main principles of Tsvets chromatography could be applied in many different ways, resulting in the different varieties of chromatography described below. Simultaneously, advances continually improved the technical performance of chromatography, allowing the separation of increasingly similar molecules. Scientists discovered that a strip of porous (full of small holes) filter paper could substitute for the column of absorbing powder. (Chromatography, p. 2) A drop of the mixture that was going to be separated was placed on the paper, and then one edge of the paper is dipped into the solvent. The solvent then spreads across the paper when this happens the mixtures components are carried with it. In paper chromatography the distance traveled by the component is the retention factor of the sample. The Rf value is the ratio between how far the component travels and the distance the solvent travels from a common starting point (the origin). After the components have finished spreading across the paper, the paper needs to be dried and sprayed with reagent that changes the color of the component. Some of the pigments dissolve quicker than others, which causes them to move up the paper through capillary action into different areas. This separation allows the different pigments to be identified while on the paper through color identification. Because molecules in ink and other mixtures have different characteristics (such as size and solubility), they travel at different speeds when pulled along a piece of paper by a solvent (in this case, water). For example, black ink contains several colors. When the water flows through a word written in black, the molecules of each one of the colors behave differently, resulting in a sort of rainbow effect. Many common inks are water soluble and spread apart into the component dyes using water as a solvent. Components move at different speeds, so they will show up separated spots. These will need to be cut out and analyzed further. Candy chromatography is what we will use in our experiment to determine what really makes those colors in Skittles.

Mansfield Park’s Fanny Price Essay -- Jane Austens Mansfield Park

Jane Austen’s novels are recognized for their competent heroines. From Elizabeth of Pride and Prejudice to Anne Elliot of Persuasion, Austen’s heroines are independent, indomitable, and intellectual. Mansfield Park’s protagonist Fanny is viewed in the eyes of countless readers as weak, quiet, and even snobbish. Yet when her accomplishments in the Bertram household are taken into account, Fanny reappears as a deeper figure. Fanny Price, though reserved and sullen at times, aptly presents herself as a determined and ethically sound character in a family marked by wanton behavior. Taking Fanny under his guidance to protect and support her since the day of her arrival, Edmund Bertram sought to lift her from the place the Bertram’s drove her to, a menial position of near servitude. Mrs. Norris made it apparent to Fanny that she was subordinate to her cousins Maria and Julia due to her lack of education and the consequence of their noble birthright. Edmund sustained Fanny at her most vulnerable moments – the times she knew she did not fit in, when she missed her brother William, and when she did not understand why people who were supposed to love her treated her so abrasively. At times Fanny became concerned by Edmund’s behavior, particularly related to Mary Crawford because she knew Mary had immoral intentions in her hopes of marrying Edmund. Regardless of how she felt, Fanny persevered in supporting her beloved cousin and eventually succeeded in becoming his virtuous wife. ...

John Rambo and Jack Ryan: Men America Can Count On? :: essays research papers

John Rambo and Jack Ryan are two amazing men. They are honest, trustworthy, heroic, never crack under pressure, and stand for truth, justice, and the American way. Sylvester Stallone and Harrison Ford do their best attempting to make the audience believe that men such as Rambo and Ryan actually exist. Try as they might, not even Stallone or Ford can convince me that men of this caliber actually live. Rambo is able to not only foil his corrupt, superior American officer trying to sabotage his mission, but eliminate an entire army of Vietnamese and Russian soldiers, and save a handful of POWs. Jack Ryan defies the entire government and the largest Colombian drug cartel because he stands for the â€Å"truth.† Sorry, but I am not buying it. An interesting aspect of the two films, Rambo / First Blood Part II (George P. Cosmatos, 1985) and Clear and Present Danger (Phillip Noyce, 1994) is the differences the two men display, despite the fact that what they represent is extremely similar. John Rambo is more of a renegade, a decorated soldier of the Vietnam "conflict," with only his mentor Colonel Trautman at his side. He was jailed for blowing up a small town in Oregon (a detail from the first film). The mindless, fickle public would then overlook all of the great things he did in the war because he blew up an "innocent town." On the other hand, Jack Ryan is an important member of the CIA, a very noble position to hold. It is also revealed in the film that Jack Ryan is a very noble man, not violent unless absolutely forced to be. Little could change society's view of him. Within their own films, Rambo and Jack Ryan are the only men capable of "saving" America from the evils that plague it . The difference is that Rambo is looked at as a violent killing machine, whereas Jack Ryan is seen as a man who will do only what is necessary to "do the right thing." In a simple plot comparison, Danger seems much more in-depth and intelligent than Rambo. Rambo is sent to get pictures of POW’s, and must not engage the enemy in combat. Jack Ryan has to uncover the scandal, and the twists and turns that are ahead, with many characters being introduced over many locations. However, upon closer inspection, it appears that Danger is only hiding under a lot of technical jargon and piles upon piles of details.

Essay --

Jane Eyre â€Å"Jane Eyre† by Charlotte Bronte is a novel about an orphan girl growing up in a tough condition and how she becomes a mature woman with full of courage. Her life at Gateshead is really difficult, where she feels isolated and lives in fear in her childhood. Her parents are dead when she was little, her dead uncle begged his evil wife, Mrs. Reed, to take care of Jane until she becomes an adult. But Mrs. Reed does not keep her promise, no one treats Jane like their family members even treats her less than a servant. By the end of this essay it will be proven that Jane’s life at Gateshead has shaped her development as a young woman and bildungsroman. In the beginning of â€Å"Jane Eyre†, Jane describes that she was happy before she moved to Gateshead. She says, â€Å"With Bewick on my knee, I was then happy; happy at least in my way. I feared nothing but interruption, and that came too soon.†(8).In this quote, Jane was like other happy girls with their family, she had nice house to live and fine food to eat. Everything has changed after her parents died. After she moves into Mrs. Reed’s...

Marketing Mix of Unilever Soaps Essay

Unilever Unilever is one of the world’s leading suppliers of fast- moving consumer goods. We aim to provide people the world over with products that are good for them and good for others. Vision Unilever’s Corporate Purpose * Deep roots in local cultures and markets around the world gives Unilever a strong relationship with consumers and are the foundation for future growth. They hope to bring their wealth of knowledge and international expertise to the service of local consumers – a truly multi-local multinational. * Unilever believes that long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. * To succeed also requires, Unilever believes, the highest standards of corporate behavior towards everyone they work with, the communities they touch, and the environment on which they have an impact. This is Unilever’s road to sustainable, profitable growth, creating long-term value for shareholders, our people, and our business partners. Unilever’s Growth Priorities Ambition: To win share and grow volume in every category and country. * Winning with brands & Innovation * Winning with people * Winning in the marketplace * Winning through continuous improvement Consumer Product Market By and large in the consumer product markets that prevail all over, products are defined in terms of the buying behavior of shoppers. Following three are the major categories defined; * Convenience goods * Shopping goods * Specialty goods Convenience goods, usually the edible food items, are known to be purchased often, quickly, and with little comparison or effort. On the other hand shopping goods involve product comparisons on such bases as quality, price, style and suitability like for example if you go out to purchase a television set, you’ll definitely take into account whether you want an LCD or an LED or even Plasma maybe; other than this you would be making a mental analysis in your head as to whether your last reviews about a particular brand say Samsung or Song or LG was good or bad and likewise you would be narrowing down your list of choice. Lastly specialty goods possess unique attributes for which a significant group of buyers is willing to make a special effort; an example maybe of Mercedes or any sports car or any luxury item for that matter. These shopping characteristics, in turn, determine marketing mix emphasis for each product type. For example, in our case of the chosen product category soap which comes underneath the head of convenience good; the often impulsive nature of purchases puts stress on the â€Å"place† element to make sure these products are widely available and highly visible. 1. Product Product: A product is more than something with physical characteristics. In a very narrow sense a product is set of tangible physical assembled in an identifiable form. From the perspective of a marketing manager a new product can be anything management believes to be new, usually categorized as a major innovation, a minor innovation, or a modification. Major Innovation – this entails any new product that the company develops & introduces; having no prior existence in the market by any company Minor Innovation –  this entails a product which the company previously did not make but others in the market did. Modification – is an adjustment in the tangible features that may include color, packaging, size; product improvements etc. All facts and figures considered mostly when new products find their way on shelves is through modifications. Unilever’s Products Unilever’s products image building features includes: †¢Color: For the sake of variety they have full colored products. Like LUX, Dove, Lifebuoy are available in different colors. †¢Quality: Unilever maintains the high standards of quality of its products for the entire target market, which creates a strong image in the consumer’s mind. †¢Warranty: It is the policy of the company that it replaces the products damaged due to manufacturing or quality fault whenever claimed. 2.1. LUX In 1954 local production of this remarkable successful toilet soap began. Lux happens to be the largest Unilever brand globally, with its glamorous association with film stars providing a common link across the world. History of Lux: Lux soap was first launched in the UK in 1899. The name â€Å"LUX† was chosen as the Latin word for â€Å"light†. Lux was introduced as bathroom soap in the US in 1925 and in the UK in 1928 as a brand extension of LUX soap flakes. Formula given by Research and Development departments in foreign countries: LUX is produced in Pakistan from imported raw materials. Sodium soap, glycerol and different extracts according to flavors, coming from Unilever plants. †¢Almond Oil: An excellent skin softener and moisturizer. Almond oil is great for all skin types but especially beneficial for dry or irritated skin. †¢Cocoa Butter: Cocoa Butter is absorbed quickly into the skin to soften, lubricated, moisten and nutrients the skin. Works great to prevent and treat scars, stretch marks, and damage skin. †¢Colorants: Unilever uses a combination of micas, oxides, spices, and clays to achieve colors in their products. †¢Distilled Water: Unilever always uses distilled water for safety and purity. †¢Fragrance Oil: Fragrance oils are added in small enough quantities to not be an irritant for most people. Yet, they add enough to give a light scent which, in your favorite fragrance, you will have a hard time resisting the urge to sniff  your hand (again and again!). †¢Glycerin: Glycerin draws moisture to the skin keeping it soft. †¢Sodium hydroxides: This is the chemical used to make soap. Without this chemical, there is no soap, period. It causes a chemical reaction called specifications. Once specification is complete, the finished product is soap – and there is n o lye in the finished product. †¢Monodie Tahiti: A moisturizing and naturally fragrant oil, which quickly penetrates the skin acting as a natural barrier helping prevent dehydration (and wrinkles) of the skin. It is a wonderfully, naturally scented oil excellent for all skin types. †¢Olive Oil: Moisturizing oil used in soaps – Castile soaps are generally 100% olive oil. It softens skin while attracting moisture to your skin. It’s a mild soap which keeps your skin soft, supple and younger looking. †¢Vitamin E: A natural skin antioxidant, promoting healthy tissue Color: LUX is offered in Pakistan in five different flavors which are: †¢LUX Peach & Cream †¢LUX Strawberry & Cream †¢LUX Purple Lotus & Cream †¢LUX Aqua Sparkle †¢LUX Nature Pure Sizes: LUX in three different sizes, 80gm, 115gm and 155gm.With five different fragrances, three different sizes, international standard and high quality design, as a product, LUX has been highly successful over the years. Target Market: †¢Urban and suburban †¢Upper class people †¢Middle class people †¢Financially well-off who can afford to buy LUX. 2.2. LIFEBUOY The brand has long legendary status in the country. Lifebuoy aims to provide affordable and accessible hygiene solutions that enable people to lead a life free from hygiene related worries, everywhere, regardless of the boundaries of nationality, religion and socio-economic status. History of Lifebuoy: Lifebuoy is one of Unilever’s oldest brands. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their mission for better personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching countries such as Pakistan, where even today it is still the market-leading brand. Lifebuoy on a Mission According to the World Health Organization, diarrhea is the single largest cause of death, killing 2.2 million people every year. In Pakistan, a large number of children are also affected by this fatal disease every year. It’s been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhea could be avoided. Health and Hygiene education is the core Lifebuoy’s plans. The Way Forward For the past few years, major changes have been made to the classic Lifebuoy soap bar to ensure that it provides improved hygiene protection and a more enjoyable healthy washing experience for its billions of consumers. †¢Lifebuoy soap’s classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and use †¢Lifebuoy soap’s characteristic medicated, carbolic smell has been replaced with a more enjoyable and contemporary ‘health’ fragrance FRAGRANCE These four variants help you protect your family from the 10 infection causing germs and stay one step ahead of them. †¢Lifebuoy Nature: A soap bar color is Green color. Green is the color of nature and life. Green symbolizes secure, natural relaxed, self-respect and well being. It’s anti-acne with neem and lemon. †¢Lifebuoy Total PROTECT Bar Soap: It’s in Red color. It is warmest of all color. Red is the color most chosen by extroverts. Active kids need unbeatable, long-lasting protection from germs. Lifebuoy Total protect Bar Soap is lab-proven to keep your family protected  from 10 infection causing germs. †¢Lifebuoy Care pack is of Blue color in which soap bar color is blue. It commands respect and authority. †¢Lifebuoy cool fresh PRODUCT: Product involved some elements which are Variety, Quality, shape & Brand Name. †¢Quality: Lifebuoy’s quality is very popular among the people. Lifebuoy has continued to change as per consumer needs. Since the soap has undergone numerous product quality improvements to offer best hygiene results. †¢Shape: Lifebuoy soap’s classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and to use. Target Market: †¢All households who can afford buying soap †¢Children 2.3. Dove In a world of hype and stereotypes, the Dove brand provides a refreshing alternative for women who recognize that beauty isn’t simply about how you look. The Dove brand’s mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of them. History of Dove Unilever acquired a French patent for a radically new product; a personal cleansing bar that was not soap. Rather, this new bar contained a pH-neutral cleanser and a moisturizing component. Dove Bar was born and launched in the US in 1957. †¢It promised women that it wouldn’t dry their face the way that soap did. Women tried it. And it didn’t. Thus began a very trusting relationship between Dove and its users. Shape: The shape of the bar is a perfect shape to fit into the palm of your hand. It’s oval and curved, like the back of a spoon, and is a nice fat bar of soap, not a teeny little slim bar. On both big sides of the soap is the Dove title and logo of the bird, just like on the box. Dove Bar Ingredients: Stearic Acid †¢Uses: Used as a hardener in soap. According to DCI, it also gives liquid soap a pearly appearance. †¢About This Ingredient: According to DCI and Cosmetics Info it safe by the FDA and CIR (Cosmetic Ingredient Review) expert panel. Stearic acid is a constituent in some vegetable oils. Sodium Tallowate †¢Uses: Used for cleansing. †¢About This Ingredient: Sodium tallowate is a salt of Tallow (according to Cosmetic Cop’s Dictionary of Cosmetic Ingredients it is a substance extracted from the fatty deposits of animals, especially from suet (the fat of cattle and sheep). It clogs pores, cause blackheads, and increase the incidence of eczema for individuals with sensitive skin. Sodium Palmitate †¢Uses: Used for cleansing and creating lather. †¢About This Ingredient: Sodium Palmitate is a salt of Palmitic Acid (according to Cosmetic Cop’s Dictionary of Cosmetic Ingredients. Palmitic Acid can be drying to the skin).This ingredient cleanses your skin, best for oily skins. Lauric Acid †¢Uses: According to Cosmetic Info it is a surfactant and cleansing agent. †¢About This Ingredient: Lauric Acid occurs naturally in some vegetable oils like palm oil. Water †¢Uses: Typically used in soap as a solvent for dissolving the oxidizer. †¢About This Ingredient: A solvent is always needed to dissolve the oxidizer. It can be water, milk, or any other liquid containing water. Water is used as a means of dissolving the oxidizer (the thing that combines with the oils to make soap). Sodium Stearate †¢Uses: The Stearate salts are generally used for their lubricating properties. They also help to keep emulsions from separating into their oil and liquid components, according to Cosmetic Info. †¢About This Ingredient: According to DCI, this ingredient is about 98% Stearic Acid. Cocamidopropyl Betaine †¢Uses: Used as a surfactant, according to Cosmetic Info. †¢About This Ingredient: This is generally regarded as one of the more gentle surfactants. This ingredient cleanses your skin. Sodium Cocoate †¢Uses: Used as a surfactant. †¢About This Ingredient: This is a gentle surfactant.This ingredient cleanses your skin. Sodium Palm Kernelate †¢Uses: Used as a surfactant. †¢About This Ingredient: This is a gentle surfactant.This ingredient cleanses your skin. Sodium Chloride †¢Uses: Used as a thickening agent. †¢About This Ingredient: Sodium Chloride is the same as ordinary table salt. Tetrasodium EDTA †¢Uses: Used as a preservative and chelating agent. †¢About This Ingredient: No known toxicity to the skin. Tetrasodium Etidronate †¢Uses: Used as a preservative and chelating agent (DCI lists this as a synonym for Tetrasodium EDTA. †¢About This Ingredient: No known toxicity to the skin. Maltol †¢Uses: Used as a flavoring agent. †¢About This Ingredient: It occurs naturally in some types of plants. It does have a fragrance. It used as a fragrance. Titanium Dioxide †¢Uses: Used as a whitening agent. †¢About This Ingredient: Titanium Dioxide is thought to have no negative side effects when used externally. PACKAGING DOVE †¢Dove soap comes in little cardboard box. The box is 8.5 cm long, 3.3 cm wide and 6 cm high. The color of the box is the typical Dove colors of the blue ‘Dove’ on a white background with the little simple gold outline of a dove over the Dove title. Beneath the words ‘Dove Cream Bar’ is the other familiar picture of a little gold droplet causing some ripples with the fraction ‘1/4’ in it. This is to show that the Dove products wit with this symbol are a quarter moisturizer them. †¢The front and back of the box both have the main title and  ¼ moisturizer bit on them. The remaining 4 sides are covered with lots of ‘blurb’. This includes ingredients, barcode, and quantity. Dove is available in 75g pack & 135g pack. 2. PLACEMENT/DISTRIBUTION Dire attention needs to be devoted to the question of ‘place’ – especially as to where to make available the product and in terms of how to get that product there; otherwise successful product decisions that have been taken will be lost. No doubt these decisions are to a very large extent influenced by the type of product that is marketed and the environment in which it is marketed, the company policies & resources and not to forget consumer needs – the ultimate buyer. These place decisions then pave way for pricing & promotion decisions to be undertaken. At the basic level, the first thing that the marketing managers need to identify is whether or not to use intermediaries; and if the answer to the question is yes then further decisions need to be taken in regards of type & organization of them i.e. wholesalers or retailers. Distribution channels once established are often hard & costly to change. 3.4. LUX Unilever Pakistan Ltd. has a huge distribution channel for LUX all over the country as its sales reach more than 10 million pieces a year as per the recent increase in demand for all of its products that were originally targeted towards urban and suburban middle & upper middleclass. Warehouses = 6/ one in each division. The company does not use its own fleet of transport for distributing its product; therefore, it has outsourced its distribution process to various third party distributors, exclusively dedicated to Unilever Pakistan Ltd. These distributors then supply the product all over Pakistan to a huge number of retailers. 3.5. Lifebuoy The strategy that Lifebuoy follows is like that in every small or big shop customer will be able to find out the product. Its distribution network directly covers about 50,000villages, reaching about 250 million consumers. It basically targets Rural, semi-urban and urban people. Rural: 72% of Pakistan’s population is in the rural areas; hence about 50% of the soaps are sold in the rural markets. Lifebuoy’s variants like Lifebuoy care,  Lifebuoy total, lifebuoy active are specially positioned for the rural market. Semi-urban: For the semi-urban segment, Lifebuoy nature & Lifebuoy fresh is positioned. Urban: All varieties are found here. 3.6. DOVE It uses one distribution channel to provide its various products to retailers. Placement and distribution of DOVE is more popular in Metropolitan cities although demand is rising now. The general trade comprises grocery stores, chemists, wholesale, and general stores. 3. PRICING STRATEGIES One of the main components of marketing mix is ‘Price’ or pricing strategy incorporated by a company for a particular product. Unilever’s pricing strategy for its soap items is quite conventional based on the country (Pakistan) it is operating in. as explained in detail in the product, place and promotional parts of this report, the market is segmented into different categories based on purchasing capacity. Thus different items in category of soaps cater to the demands and needs of a particular targeted segment. The current prices for different SKUs of Lux, Lifebuoy and dove are as follows: LUX LUX luxury bar 155g Rs. 50 LUX 115g Rs. 40 LUX 80g Rs. 28 Lifebuoy Lifebuoy Jumbo Pack 155g Rs. 38 Lifebuoy 115g Rs. 32 Lifebuoy 75g Rs.24 Dove Dove white beauty bar 75g Rs. 55 Dove beauty cream bar 135g Rs.85 4.7. LUX Lux is a soap associated with beauty more or less. The target market is middle, lower middle and upper middle class. This constitutes another big chunk of population. The prices suggest the Lux is neither too cheap nor  excessively expensive. The impression that Lux gives is of a soap that is of better quality and appeals to the female populations in general. The strategy is neither skimming nor penetrative; it’s a hybrid of both as it is for any product which lies in between high and low end of product prices. Lux is a well known brand with high awareness among consumers. The value-based-pricing approach is the most suitable tag for Lux’s pricing and persona in the market. 4.8. Lifebuoy As clear from the price listings above, lifebuoy is a low-end soap of Unilever. The main focus has been to target the lesser-earning and rural population of the country. Given that huge chunk of the population falls in the low earning category, this is a big target market that needs addressing. This segment of population is very elastic in terms of demand, so a cheaper soap like Lifebuoy has high demand. Lifebuoy, for its economic price, is also used as the public toiletry item in public toilets and schools or collages or hospitals. Unilever’s strategy for Lifebuoy is penetrative in nature. As the aim is quantity maximization through lower prices. Its logical as quantity demanded will increase if the prices are kept lower for the targeted market segment. The pricing objective is to maximize quantity. As number of units sold increase, the cost of producing will decrease automatically. So it can be said the Lifebuoy is produced with cost-plus pricing method. 4.9. DOVE Dove is a prestigious brand of Unilever. Quality is the focus and target market is the upper middle and upper class of the society. Dove’s pricing suggests soap not intended for the economic buyer but for customers who believe in high quality as compared to quantity. The packing, the look the fragrance all give the indication of a quality product. The strategists believe in quality leadership as the core objective for pricing of Dove. high price gives an indication to the customer that this is the best product to have been offered in the soap category by the company. The objective is also profit margin maximization through skimmed pricing that is Unilever aims to focus on the cream of the customers who are not price sensitive and are willing to pay higher to get better quality. 4. PROMOTION Even when you have come up with the right kind of product; with the required quality attributes at the right price and through the correct distribution channels have placed it at the right spot; there is still one thing that remains; how will your intended customer know that you exist? It’s the same like if you come up with a brilliant business idea altogether and you cook up its whole feasibility without really reaping anything out of it; unless you spread the word and someone out there suddenly feels the same vibes that yes this will work and you may as a result perhaps find investment that you needed. So the element that essentially is required is promotion! and it makes a significant part of a company’s marketing mix. Promotion therefore caters to the need identified of informing people about your product in general and that it presents a better solution to whatever perceived problem or crave that they might have. Now this task has over the decades become extremely tedious for marketing managers since every day we are bombarded with different companies trying to sell their products through various modes of promotion may it be direct like selling or indirect like advertisement, publicity or sales promotion. Now it is the job of the manager at hand to identify how to be the â€Å"one† who stands out; the one to whom you would actually listen to and absorb rather than just letting it slip from one ear to the next; this task requires upmost efforts & painstaking brainstorming and idea generation & not to mention some creative efforts on the part of the marketing team on the whole. A simple example to note the efficacy of such measures is if you’d contrast the advertisement of perhaps Surf Excel and say Nirma; on most grounds we have reason to bet our money on surf excel that it has better chances of retaining in the minds of customers when they go for a purchase. Each detail no matter how minute – matters; in case of television advertisements, which channel you are going to use for airing your commercial; the reach; which season like if you are Qarshi; you’d want your commercial to air more in summers and maybe in the holy month of Ramazan as well, which time slot i.e. morning, afternoon, evening, night; whether you want your commercial to run first during the ad break or you want it in-between; the frequency – everything matters. Same goes for print media including newspapers and magazines, radio etc. Print media in terms of which newspaper or magazine? Which page? How many words? Bottom of the page or top of the page? Or maybe you’d want the whole page to yourself.  Radio in terms of which frequency to air through, at what time? How many times? And so forth; billboards & hoardings are the same story. Promotion can be seen in respect of communication. The company tends to be the sender; the mode of communication can be termed as the channel and the audience of course is the ultimate consumer; the underlying assumption is to get the message across. Since communication requires effort, expense, and time, most messages are sent with the expectation that they will generate a feedback and obviously the expectance is skewed towards the positivity whereby which the company would experience a rise in sales share & profits; therefore deciding on the promotional budget & promotion mix is imperative. Unilever Promotion For promotion; we have evaluated the indirect measures that include advertisement, sales promotion & publicity. The following outlines the key traits of each; * The aim of advertising is to inform; to persuade & to remind. * Sales promotions is usually to retailer where they are encouraged to carry higher inventory levels and stocking of related items; build brand loyalty and of course the idea is to offset competitors promotions. Sales promotions can also be targeted to customers so as to increase their current purchases or to divert customers for competitors to one’s own brand. * Publicity entails being newsworthy and believable and it includes events such as anniversary celebrations & sponsorships. 5.10. LUX LUX is positioned to be beauty soap entailed to â€Å"bringing out the star in you†. Since childhood, I along with my group members remember LUX being advertised on television screens with female models, may it be from TV or film industry; the underlying concept had always been of beauty and over the years it has sticked to that philosophy; by introducing new product variants in terms of fragrance, color; use of milk proteins, rose extract and what not. LUX has used female models time and again in its commercial each time it brought a new product improvement in terms of fruit extracts, skin moisturizing minerals etc. Some of the models that were prominent include Reema featuring a new white LUX with double moisturizing; Iraj Manzoor with  the green LUX having sea minerals. In both of these ads the message was of LUX not being just soap but a total skin care system; as you may remember by the lines â€Å"sirf soap nae, mukaamal skincare†. And then there were commercials that featured Iman Ali; tag line â€Å"mujh mai star jagaaye†; Reema with silk protein extracts; sonya jahan with new lux white commercial; â€Å"khoobsorate ka raaz ab app kai pass.† And of course Katrina Kaif with purple lotus and the tagline was to moisturize your skin with beauty oils. For its 50th anniversary(Publicity), LUX featured top models headed by Barbara Sharif in its commercial whereby which the tag was â€Å"salha saal se chala aa raha hai, LUX aur khoobsorate ka safar †¦ ab app manain hamaray sath †¦ LUX kai sath khubsoorte kai 50 saal †¦ kyunkai hum laye hain khas app kai liya LUX special edition †¦ Special edition mai dhundain 50 yrs coupon and jeetya saal bhar kai liya free lux† So in short the campaign introduced a special edition LUX bar which had a coupon that would entail you to free LUX supply for the whole year; talk about big! but I guess being a multinational company you have that leve rage to do so. As a promotional campaign (Publicity), LUX also introduced LUX style awards for the first time in 2002; which was no doubt the first of its kind in our country. And at one stance which we believe is memorable; to promote this – LUX came up with a special Black limited edition; and the commercial was aired by the name of vision factory directed by Asim Raza who evidently did an excellent job at shooting the whole thing; the main leads were Iman Ali & Shaan and the commercial picked pace with the intimidating lines â€Å" wakt aa gaya hai app se milnay ka †¦ humain join kerain at the lux style awards† and subsequently the invitation process was the LUX special edition wrapper to be sent to such and such address. LUX also featured in its ads â€Å"who will be the next LUX girl?† Sms and win exciting prizes. Recent promotional activities(Sales promotion) include the LUX gold coin scheme; and for that particular reason they came up with a new commercial featuring Humaima Malik, the now extremely popular Mahira Khan, Reema & ofcourse Meera. The commercial opens with the lines â€Å"lux kai ander chupee hain app ki kismet †¦ 4 beauties nai bajhe hain special wishes lux bars mai †¦ hazar sonay kai sikay †¦ khas app kai liya†; so this is where the four television models have been incorporated into the whole scheme. For publicity LUX also featured Ali Zafar who sang the song â€Å"dakha jo teri ankhun mai† & the video had Amina  Haq, Meera & Reema as playing the supporting roles alongside him. 5.11. Lifebuoy Lifebuoy is a brand with a rich history; infact even now; lifebuoy brings with it the nostalgic feeling of school days where one used to find â€Å"red colored† bars in washrooms & other rest rooms across the country. Although it wasn’t a particular brand of soap which had a great fragrance to its name; still the positioning had been so strong; that the memory of it remains evident in the minds of people on the whole. Today however, Lifebuoy has come a long way from being targeted to perhaps the poor labor class (lowest income class) to middle income bracket consumers thereby changing its earlier positioned strategy to a hygienic soap whereby which families can protect themselves from multiple ailments. Initial commercial that we as a group recall is that of a football ground in which the kid falls; and later the close was on â€Å"Lifebuoy hai jahan, tandrustee hai wahan †¦ Lifebuoy†. After that it’s noticeable that Lifebuoy undertook some drastic changes in its commercials; uplifting the image that it had built for so long to where now we see it as being positioned as â€Å"advance lifebuoy† that is supposedly catering to 10 infection causing bacteria; punch line â€Å"advance jaraseem†¦advance hifazat†¦.10 infections walay jaraseem se bachayega†¦aik hifazat†¦care†¦Lifebuoy†. Previously there had been commercials that featured Lifebouy as more powerful than ordinary soap in terms that it gave you better protection even hours after you bathed; furthermore active 4 was there with a blue variant incorporating â€Å"healthy ho ga Pakistan†. Then of course there had been the â€Å"Germbusters – Lifebuoy koe dar nahe†- a 5 to 6 minute graphic showing children & germs fighting against each other; singers were Ali Azmat of Junoon & Ahmed Butt of EP; which was later incorporated into a short film by asad u l haq â€Å"lifebuoy khud badlo apni dunya campaign – koe dar nahee†. Most recent campaign includes â€Å"Lifebuoy total care – Healthy ho ga Pakistan †¦ Panch ka pahara† with Wasim Akram. In this with the partnership of Wasim Akram & IT, Lifebuoy has launched its school programme in Pakistan to embed the habit of hand washing at 5 key occasions of the day in an effort to build a healthy Pakistan and they have reported figures as high as 1000 schools in 2010 with a student strength of 250,000. Lifebuoy on the independence day of Pakistan as a publicity drive  came up with Haroons video of the very famous patriotic song Dil Se on the grounds of â€Å"bari quom, bari hifazat †¦ Lifebuoy† 5.12. Dove Where LUX has by and large used female models in its advertisements to promote the concept on beauty; Dove which was launched as a mild soap; goes on to portray a different meaning to the word beauty. It widens the meaning of beauty; giving women a reason to take greater care of themselves; one of its advertisements had emphasized â€Å"since when did our definition of beauty became so distorted† and â€Å"beauty is in each one of us, that’s why women trust their skin to Dove†. Its exquisite logo of dove symbolizes purity & softness and the packaging, product, colors variations all compliment this fact and the general feel of the product for women specifically becomes nothing short of being pampered. Over the years, it has stayed true to its tag-line â€Å"one quarter moisturizing cream to one quarter cleansing cream† in its advertisement. In contrast to Lifebuoy & LUX, Dove is the least promoted brand and we believe there is room to work for better market appeal towards it. Some other Remarks regarding Sales Promotion The shop that was visited; eds in Defence – the manager there told that as an incentive overall Unilever in its sales promotion hands over Rs.250, 000/month to them ; now imagine this is only one shop that we are talking about – Consider how many corner or small departmental stores are there in Defence, and then not to mention the bigger ones like Alfatah, Pot Pourri etc and then we should not forget that there are other areas in Lahore and to top it all Unilever is a brand present across cities; so all in all what can be concluded is that Unilever on the whole for its products spends huge sum of money so as to ensure that their products are available, they occupy a better display and they are within reach of consumers.